Thinking of Earning Your APR?

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Is it time to step up your game? Becoming accredited in public relations (the APR) is a mark of distinction and professionalism. The APR demonstrates your mastery of strategic communications and your commitment to the highest standards of ethics, and lifelong learning. Yankee Chapter’s Accreditation Committee, Jane Law, APR and Mary Ellen Hettinger, APR invite you to join the 30% accredited members and fellows in our chapter.

We will offer 90-minute classes on Wednesdays starting at 5:30 p.m., at the New Hampshire Housing Finance Authority (NHHFA) office: 32 Constitution Drive in Bedford, NH. The charge for each session will be $15, or $50 for all four sessions.

If you’re interested, download the PRSA APR Study Guide. We’ll be working from this and also Cutlip and Center’s Effective Public Relations (11th Edition); a slightly earlier edition is also fine.

Proposed schedule:

  • Oct. 18, 2017: Introduction to the APR 

Includes how to “get on the clock” and apply

Questionnaire and portfolio. See this link: https://prsay.prsa.org/2016/12/07/apr-demystifying-the-panel-presentation/

  • Jan. 17, 2018: KSAs and Exam Preparation
  • Feb. 21: More KSAs and Exam Prep

For questions and to sign up, email info@yankeeprsa.org. To learn more about accreditation, go to www.praccreditation.org.

#empathy #2017: The New Trend in Leadership — Sept 15

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In the age of hashtags, trends and social media, could empathy be the key to effective transformational leadership and meaningful business practices? Empathy is being called the hottest trend in leadership and companies are training their executives to use more empathy in the workplace, and implementing the use of customer empathy maps to better connect to customers. This session will give participants the opportunity to discuss strategies and tools that can improve organizational performance.

Meet the Speaker: Sophia Koustas

Sophia is currently instructing Organizational Leadership courses for SNHU College of Online and Continuing Education School of Business. She is fascinated when concepts taught are also encountered in real-life situations and projects. Passionate about the arts, with extensive knowledge and experience in management and organization of large and small-scale cultural events and productions. Uses a creative approach, personalized design, and strategic style that cater to the organizational needs. Great interest in Leadership, Entrepreneurship, Innovation, Corporate Social Responsibility, and Biomimicry as these evolve in various industries. PhD student at Northcentral University studying Industrial Organizational Psychology.

When: Friday, September 15 from 3:30 p.m. to 5:00 p.m.

Where: The NHHEAF Network Organizations, 4 Barrell Court, Concord, NH 03301

Cost: Members: $15.00 • Non-Members: $20.00 • Students/Interns: $5.00

PRSA — Advancing the Profession and the Professional

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The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations services.

PRSA’s 21,000 members represent nearly every practice area and professional and academic setting in the public relations field. In addition, more than 10,000 college students are members of the Public Relations Student Society of America (PRSSA).

If you want to make contacts, be recognized for your work, enhance your professional skills, stay on top of emerging trends and otherwise accelerate your PR career, PRSA is the organization for you.

What’s in a Name? Rebranding the SNHU Arena

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What’s in a Name? Rebranding the SNHU Arena

June 22, 2017 – 3 p.m.

Join Yankee Chapter PRSA at Southern New Hampshire University (SNHU) Arena on Thursday, June 22, 2017, at 3 p.m., for a discussion on their Naming Rights Partnership Program and the effort behind the rebranding and renaming Verizon Wireless Arena to SNHU Arena.

The partnership between SNHU and the SMG managed arena developed following a major company shift causing the existing partnership renewal deal to fall through.

The Naming Rights relationship offered a powerful marketing platform linking SNHU to a well-established and popular sports and entertainment facility. As the Naming Rights Partner for the arena, SNHU gained an additional point of contact that creates a positive and emotional bond between its brand and potential customers through a reinforced connection to popular sports and entertainment.

SMG’s Director of Sales & Marketing, Jason Perry, will share insights on how stadium branding helps create value for the Naming Rights Partner and how the arena transitioned identity.

Libby May, Senior Vice President, External Affairs and Communications at SNHU, will share how the SNHU Communications team created the Arena name, prepared internal and external messaging, and pitched media.

Members: $15.00 • Non-Members: $20.00 • Students/Interns: $5.00

 

How to Craft Concise and Compelling Copy Across Communication Media

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Do you want to elevate your writing or the content your staff produces? And, engage the media, impress clients and colleagues, and achieve results with strong, powerful and clear copy?

PRSA Boston offers workshops to help you succeed – the Jack Jackson ART OF WRITING workshops. The two workshops commemorate Jack – a former president of PRSA Boston, longtime PR pro and college professor – by continuing to promote his love of writing and teaching.

The ART OF WRITING workshops feature interactive, smallgroup learning for today’s multi-disciplined PR professional. Both sessions are taught by an accomplished subject expert who will sharpen your writing to help you and your colleagues excel in today’s rapidly changing PR environment.

WRITING EFFECTIVE CONTENT FOR PR + BLOGS+ SOCIAL MEDIA

Instructor: Writing Coach Ken O’Quinn

JUNE 1 & 8 AT BU – BY RESERVATION

WORKSHOP OVERVIEW:

  1. Develop solid news judgment: the journalist’s perspective.
  2. Learn the writing process: organizing, successful interviewing, packaging for readability.

III. Craft the opening: structure for leads, high impact leads, leads that fail.

  1. Review the press release circa 2017: Wall Street Journal insights, describe visuals, filler, believable quotes.
  2. Write pitches that work.
  3. Become a blogging and tweeting pro: essentials and pratfalls.

* Particularly suited for early career, fast-rising and mid-level professionals.

Meet Writing Coach Ken O’Quinn – @kenoquinn

Ken (writingwithclarity.com) is a highly sought-after career writing coach. His clients read like the who’s who of corporate communications and PR agency titans including: Chevron, Burson-Marsteller, Fleishman, John Deere, Motorola, MSLGroup, Oracle, Raytheon, and Visa. Ken draws upon his journalist roots at Associated Press and is a longtime member of PRSA Boston.

About Jack Jackson

A former UPI reporter, producer for WCVB-TV, PR agency executive, and Adjunct Communication Professor at Stonehill College, Jack was known for his sharp, incisive writing, and his passion for helping the next generation of PR professionals. As a way to remember Jack, The ART OF WRITING workshop will meet critical writing needs in the PR and communication community.

 

REGISTRATION

Time: Thursday, June 1 & 8, from 5:30-8:30 p.m.

Location: Boston University, College of Communication 640 Commonwealth Ave., Room 213

Fee: $225 for both sessions, same individual (dinner included).

Yankee Chapter to Honor Van McLeod with Pat Jackson Award – April 12

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Van McLeod will be honored posthumously by the Yankee Chapter of the Public Relations Society of America with its Patrick Jackson Award on Wednesday, April 12 at the Capitol Center for the Arts.  Van was NH Commissioner of the Arts. He demonstrated the importance of building relationships among many publics as he championed the arts and culture in our state.

The award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society while demonstrating a track record of building relationships which earn trust.

Previous award recipients include Lew Feldstein, Governor Walter Peterson, John Swope, Michael Hickey, Dr. James Squires and Bishop Gene Robinson.

Joan Goshgarian of the NH Business Committee for the Arts will accept the award on behalf of her late husband.

The event will run from 5:30-7 p.m. and is free and open to the public.

 

Communicating for Change

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Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.”

The Husson University Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.

The breakfast working session is scheduled for Friday, March 24 from 8:00 a.m. to 10:00 a.m. in the Center for Family Business at Husson University.

PRXNE17: PR Means Business

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April 28, 2017
#ExploreCorning

Join us in the beautiful Finger Lakes region of New York for the 2017 PRSA Northeast District Conference, PRXNE 2017, on Friday, April 28, 2017. More than 200 public relations practitioners from the seven-state PRSA Northeast District are expected for this day-long conference packed with keynote presentations, case studies, panels and much more. Plan to network with colleagues and emerging professionals, and hear from experts across the industry.

Early Bird Registration is Now Open!

This year’s theme is “PR’s Role in Economic Development and The Bottom Line”

Everything we do as Public Relations practitioners must directly support The Bottom Line. Our ideas, strategies, tactics, and measurement must all be tied directly to the business goals and the success of our organizations and our communities. We have seen a tremendous boom of economic development in the Finger Lakes region, throughout New York State, and across the Northeast District, and so much of our work as PR practitioners has supported these efforts, whether through tourism, cultural development or the success of the companies we work for.

Ferociously Fun Networking Event

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April 10, 2017 at 5:00 p.m.

The New Hampshire Fisher Cats have extended an invitation for YPRSA members to attend their “Ferociously Fun Networking” event April 10 at 5:00 p.m. YPRSA members will be able to network enjoy raffles, ballpark fare food, happier hour, raffles, and more!  All YPRSA members can receive two (2) complimentary mixer and game tickets and be some of the first fans to check out the new renovations at Northeast Delta Dental Stadium.

Tickets will be available for pick up the evening of the event at Will Call. If a member would like to provide a raffle prize from their organization, please bring it to the event. The evening’s DJ will be sure to announce a winner during the mixer!

Register Now: http://www.nhfishercats.com/networking

THE WHY OF THE BUY: PR & Community Engagement

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Join Yankee PRSA on November 15 at 3 p.m. at Red River Theaters in Concord for the chapter’s annual meeting and enjoy a panel of savvy pr experts discuss community engagement.

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