Ripped From The Headlines: Social Media Ethics — Sept. 24

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In honor of Ethics Month, on September 24 the Yankee Chapter of the PRSA will host a webinar sponsored by PRSA National’s Board of Ethics and Professional Standards, followed by a group discussion.

The webinar, entitled, “Ripped From The Headlines: Social Media Ethics” will take place September 24 from 3:00-4:00 p.m.  Webinar presenters will include:

Dr. Deborah Silverman, APR, Fellow PRSA, Associate Professor of Communication, Buffalo State College
James E. Lukaszewski, APR, Fellow PRSA, President, The Lukaszewski Group, Division of Risdall PR
Nance Larsen , APR, Fellow PRSA, Communication Manager, Pebble Partnership
Marlene Neill, PH.D., APR, Lecturer, Baylor University
Nancy Syzdek, APR, Manager, Corporate Communications, JT3 LLC
Immediately following the webinar, Chapter Ethics Officer Liz La Rose will lead a group discussion.

Event details:

WHEN – Tuesday, September 24, 2013, 3:00 p.m. to 5:00 p.m.
WHERE – NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.
COST – $20 Members, $35 non-members, and $10 students/interns.

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Rosemarie Rung, APR

Communication Planning for Organizational Change – August 14

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Organizational change takes many forms – mergers, acquisitions, downsizing, and change in executive leadership – and communications is a critical enabler to success. Rosemarie Rung, APR, will cover the paradox of the situation, communications challenges, and the strategies and practices to bring about a successful change outcome.

Cost: $20 per member; $35 for non-members; $10 for students and interns
When: Wednesday August 14, 2013 from 3:30 p.m. to 5:00 p.m.
Where: McAuliffe-Shepard Discovery Center , 2 Institute Drive, Concord, NH 03301
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Loeb School offers workshop on Photography for PR

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The Nackey S. Loeb School of Communications is offering a one-day workshop designed to help businesses and non-profits enhance their image and spruce up their websites or newsletters with memorable photos.

Photography for Public Relations will be presented at the school in Manchester on July 12, from 9 a.m. to 3:30 p.m.

Award-winning photographer Geoff Forester will offer proven suggestions on how to take photos that will help tell your business or non-profit’s story in print or on the web. The workshop includes camera basics, taking good photos and selecting photos that best tell your story. Students will need a digital camera.

The registration fee of $45 includes lunch.

Geoff Forester has been a photojournalist for nearly 30 years at four newspapers. In 1994, he was named Photographer of the Year by the New Hampshire Photojournalists Association. He also has been a photo editor at the Concord Monitor and The Boston Globe and has taught photography at Boston University, the New Hampshire Institute of Art and the Loeb School.

Register or get more information at www.loebschool.org or by calling 627-0005.

Memorial Day Offer: FREE Chapter with PRSA Membership

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Make PRSA a part of your Memorial Day Weekend plans! Get FREE Chapter membership when you join PRSA with code MD13 by May 31. Through your local Chapter, connect with public relations practitioners in your region who are dedicated to exchanging insights and resources to help advance your communications programs and ultimately, your career. Certain restrictions may apply.

Through your National network of 21,000+ colleagues, access exclusive resources, including:

  • Strategic training in more than 50 member-benefit webinars and our on-demand learning library.
  • Headlines impacting the industry through the Issues & Trends newsletter, delivered daily to your inbox.
  • Our robust ethics program and advocacy initiatives on principles and practice guidelines that define professionalism and success.
  • Peer-to-peer social media networks, forums and directories dedicated to engaging on issues and opportunities in real time.

For more information, please visit bit.ly/12Sy7K5.

Summer Social with the Fisher Cats July 16

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Join the PRSA Yankee Chapter for Their Annual Summer Social at the Fisher Cats Gamefisher cats logo

Play Ball! Join fellow members of the Yankee Chapter of the Public Relations Society of America at Northeast Delta Stadium in Manchester on July 16 for a summer social. Ask a colleague to join you, bring the family, have a good time—and introduce everyone to our greatest asset: the members of YPRSA.

The chapter will have dinner in the Den before the game. Event starts at 6:35 p.m. Enjoy an all-you-care-to-eat buffet of grilled treats from chicken and Italian sausages to hamburgers and hot dogs, with salads, desserts, drinks and chips.

Then at 7:05 p.m. watch from our own deck as the Fisher Cats take the field for a matchup against the Red Sox-affiliated Portland Seadogs. Great networking and a chance to catch up with colleagues old and new; bring the family, and enjoy a ball game with dinner.

Cost $18 per member, $18 for non-members.

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Boston PRoud – an evening to raise money for The One Fund Boston

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To support their community in the wake of the bombing tragedy at the Boston Marathon, more than 20 area PR firms are coming together to host “Boston PRoud” on May 29.

“I can’t recall any other time where members of this many competing PR firms will be in the same room. That’s evidence of the psychic impact this event has had on people here,” says Ed Cafasso, senior vice president, Solomon McCown, and a member of PRSA’s Boston Chapter. “It will be great to be united as Bostonians and good corporate citizens.”

Festivities will include a cash bar, raffle prizes and hors d’oeuvres sponsored by PR Newswire.  Please register in advance if you are interested in attending.  A $20 cash donation is requested, with all proceeds going directly to One Fund Boston.

June 13 — Math Skills For PR People: How to Conduct Survey Research

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Join UNH Survey Center Director Andy Smith as he teaches us the ins and outs of that most basic (and largely misunderstood) PR research tool: the survey.

We’ll explore such topics as:

  • How do you know you need a survey?
  • How do you know what survey questions to ask?
  • How to tell a good survey from a bad one

Andrew SmithAndrew E. Smith is associate professor of political science at the University of New Hampshire where his research has focused on elections, public opinion and the presidential nomination process.  He has published on elections, survey methodology, and the New Hampshire Primary. He has also been director of the University of New Hampshire Survey Center since 1999 and is nationally known for public opinion polling.  He has conducted political polling for the Boston Globe, USA Today, and the Philadelphia Inquirer as well as Fox News, CNN, WMUR-TV in Manchester, New Hampshire, WCVB-TV Boston, and KYW-TV Philadelphia.

Event Details:

When: Thursday, June 13, 2013 from 4–5:30 p.m.
Where: Long Term Care Partners, 100 Arboretum Drive, on the Pease International Tradeport in Portsmouth, NH.
Cost: members $20, non-members $35, and students/interns $10.

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Special thanks to our professional development supporter:

PRSA Boston Social Media Summit

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PRSA Boston 2nd Annual Social Media Summit – 2013

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 Link to Social Media Summit Brochure

 

 

 

May 14, 2013 – 7:30 AM – 1:30 PM

The LaCava Center at Bentley University
175 Forest Street
Waltham, MA 02452

PR+Social = Maximizing Brand Success

Opening Keynote:

Karen Rapskof, SVP, Corporate Communications, Dunkin’ Brands

Other Speakers:

EMC * Life Is Good * LoJack * Monster * Raytheon * Stonyfield * Boston Parent Bloggers

Key Topics:

Content Creation | Driving Engagement | Measuring Effectiveness

Engage in Summit conversation – #PRSABOS

Early Bird Pricing through May 1

PRSA Boston / Yankee Chapter Member $125/Non-Member $165/Student $ 25

Pricing after May 1

PRSA Boston /Yankee Chapter Member $150/Non-Member $190/Student $ 25

All NE District (Yankee Chapter members) members can receive the Boston Chapter member rate ($40 off) by following this sign-up sequence at http://prsaboston.org/meetinginfo.php:

1. Click “Register Now”
2. Continue as Guest and enter details
3. Add Non-Member at current rate ($165 before May 6 / $190 after May 6)
4. Under the shopping cart area, enter DIST in the “Enter Coupon Code” box
5. Place cursor in shopping cart area, scroll right as necessary using scroll bar at page bottom and click “Apply” button
6. Scroll right again as necessary to verify $40 coupon redemption (ref attached image)
7. Click “Continue” (screen should now show price with $40 discount)
8. Provide card information, etc.

 

 

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Essentials of Public Relations

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In this interactive session, facilitators Robin Schell, APR, Fellow PRSA, Rosemarie Rung, APR, and Pat McGee, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization
  • Self-assessment and discussion on the six roles of the PR Practitioner
  • Trends in Internal and External Communication
  • PR Research for Planning and Measurement
  • Media relations, including how social media has changed the way we build relationships
  • Crisis communications
  • Future trends in the PR field

Presenters:

Pat McGee

Pat McGee is secretary for development and communication at the Diocese of Manchester, responsible for assisting all diocesan institutions, parishes, and schools in acquiring the funds necessary to support the mission of the church and to provide clear and open communication with the faithful and the public regarding church issues, diocesan policy, programming, and special messages. He is also a past president of the Yankee Chapter of the Public Relations Society of America.

Rosemarie Rung, APRRosemarie Rung is principal of Higher Rung Communications, providing strategic communications planning, leadership communications training, and general public relations counsel to business and non-profit clients. She has more than twenty years of corporate communications experience, serving as a subject matter expert in crisis communications, change management communications, and community relations for a Fortune 50 company.

Robin Schell, APRRobin Schell is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm serving a national base of clients.  Robin’s specialties include employee communications, issue anticipation and crisis communication programs, community relationship-building, behavioral research & strategic planning.  The firm’s clients range from nonprofit organizations to Fortune 100 companies to government entities.

Event details:

WHEN:  Wednesday, April 17, 2013, 8:30 a.m. to 12:30 p.m.
WHERE: Long Term Care Partners, 100 Arboretum Dr. on the Pease International Tradeport in Portsmouth, NH.
COST: PRSA Members $30, Non-members $50, Students/interns $20.

All proceeds from this event will go to the James H. Bradley Memorial Scholarship Fund.  Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley, the scholarship is presented annually to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.

 

 

Special thanks to our professional development supporter:

Breaking Down Barriers – Media Roundtable – February 21

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The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, five New Hampshire media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

WHEN: February 21, 2013, 2:30-4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester NH. (Directions)
COST: Members $20, non-members $35, and students/interns $10.

About the Presenters:

Media panel to include:

  • Jeff Feingold (editor of NHBR)
  • Rob Levey (freelancer, but largely works for Seacoast Media Group)
  • David Sakowich (WMUR Assignment Editor)
  • Keith Shields (NHPR’s “The Exchange” Executive Producer)
  • Mark Hayward (Union Leader)
  • David Tirrell-Wysocki, former AP Bureau Chief and current Executive Director of the Loeb School
  • Moderator: Martin Murray of PSNH

REGISTER HERE.

Special thanks to our professional development supporter: