June PD – Building Brand Relevance – June 24

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PLEASE NOTE: We have had a change in this program, but it will still be focused on branding. We have secured a panel of branding experts to address this engaging topic. 

Your brand can be everything-it is the point where you connect with customers and stakeholders. Making changes can be of real impact. We bring you representatives from two organizations that have recently examined their brands and made significant changes, along with an area agency representative who helps guide clients through the branding process.

We will discuss branding and rebranding as it pertains to both internal and external audiences. What are the challenges? What are the advantages? How do you communicate these changes most effectively? 

Panelists:

  • Jim Graham, Manager-Leadership Communications at the University of New Hampshire  
  • Margaret Norton, Director of Corporate Communications at Eversource
  • Jessica Kellog, Director of Client Service at Rumbletree 
When: June 24, 4-6 p.m.
Where: Long Term Care Partners, 100 Arboretum Drive, Newington NH (on the Pease Tradeport)
Cost: $20/members, $35/non-members, $10/students & interns 
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Learn About Manchester-Boston Regional Airport Sept. 16

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ManchAirport

Join us for the unique chance to hear about the Manchester-Boston Regional Airport on September 16!

We all know Manchester-Boston Regional Airport from the airline passenger’s perspective, but what does it take to keep operations running day in and day out?

PRSA will learn insider information about what it takes to provide world-class aviation and infrastructure; safe and efficient transportation; and develop, manage and promote it.

Thomas Malafronte, assistant director of air service development and marketing will share his insight into how the airport is marketed to current and potential clients.

Attendees are invited to stay after the presentation to network with colleagues

Event information:

Wednesday, Sept. 16
2-4 pm; networking to follow
$20 members/$35 non-members/$10 students & interns

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Media Panel Workshop – April 15, 2015

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Breaking Down Barriers: Improving the Relationships Between PR Professionals & Journalists

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

A panel of New Hampshire media professionals from television, radio and print will give you their tips, outlook and advice. We will also discuss how to break through the clutter, how to make your pitch stand out, the best way to connect with them and more.

This event will be held on Wednesday, April 15, from 4-6 p.m. in the Banquet Hall at Southern New Hampshire University. The cost for members is $20, non-members $35, and students/interns $10.

About the Media Professionals

Media panel to include:

  • Jack Rodolico, Health & Science Reporter at NHPR
  • David Sakowich, Assignment Director at WMUR-TV
  • Jeff Feingold, Editor at New Hampshire Business Review
  • Holly Ramer, Reporter at the Associated Press

Moderator: TBD

Date/Time – Wednesday April 15, 2015 — 4 to 6 p.m.

Location – Southern New Hampshire University, Banquet Hall, 2500 North River Road, Hooksett, NH 03106

Fees:

$20 PRSA Member
$35 Non-PRSA Members
$10 Student/Intern

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Surveys with Andrew Smith – March 25, 2015

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Join us for our March PD Session with UNH Survey Center Director Andrew Smith as he discusses one of the most basic tools — the survey.

We will explore several topics including:

  • How to determine when you need a survey
  • Figuring out which survey questions to ask
  • Examples of good and bad surveys

Andrew E. Smith

AndrewSmithAndrew E. Smith is associate professor of political science at the University of New Hampshire where his research has focused on elections, public opinion and the presidential nomination process. He has published on elections, survey methodology, and the New Hampshire Primary. He has also been director of the University of New Hampshire Survey Center since 1999 and is nationally known for public opinion polling. He has conducted political polling for the Boston Globe, USA Today, and the Philadelphia Inquirer as well as Fox News, CNN, WMUR-TV in Manchester, New Hampshire, WCVB-TV Boston, and KYW-TV Philadelphia.

WHEN: Wednesday March 25, 2015 – 3 p.m. to 5 p.m.

WHERE: New Hampshire Housing Finance Authority, 32 Constitution Drive, Bedford, NH 03110

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Join PRSA before April 5 and get Free Professional Interest Section

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Do you have two or more years’ experience in public relations?
Join as a Member ($255 annual dues plus a one-time $65 initiation fee) and through April 5 receive a FREE Professional Interest Section community (up to $95 value) with promo code MAR15.

Go to PRSA membership page.

Annual Meeting Features Market Basket Protest, Awards & Elections

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Yankee PRSA 2014 Annual Meeting

Moderator Tom Bebbington with Jim Fantini (center) and Adam Vaccaro (right).

Yankee Chapter members and guests were treated to an insider’s view of last summer’s Market Basket protest of the firing of long-time CEO Arthur T. DeMoulas at the chapter’s Annual Meeting November 20 at Red River Theatre in Concord.

Tom Bebbington moderated a panel discussion that featured Adam Vaccaro, of Boston.com who covered the protests from beginning to end, and Jim Fantini, a long-time vendor to Market Basket who orchestrated the We Are Market Basket Facebook group employees used to organize and rally.

Following the presentation, Jason Alexander, founder of Alexander Technology Group was presented the chapter’s annual Patrick Jackson Award.

During the business segment of the meeting, members elected next year’s chapter leadership team, headed by president Erin Hathaway of CCA for Social Good. See the entire 2015 slate.

 

 

Nov. 20 – Market Basket crisis, awards, our annual meeting, and networking!

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More For Your PR Dollar: Market Basket Discussion, Annual Meeting & Networking

markektbasketA board of directors pushes out a beloved CEO. Thousands of loyal workers and managers rally in support of this CEO, and customers back the employees. That’s the story of Market Basket this past summer, when workers at the Northeast grocery chain with 71 stores and 25,000 employees protested the ouster of Arthur T. Demoulas. This remarkable business and PR story of Artie T. and the power and loyalty of Market Basket employees and customers made headlines around the world.

Join us to hear perspectives on the crisis from a reporter who covered it and a vendor involved in Market Basket situation.

WHEN: Thursday, November 20, 2014,

  • 3  p.m.  “A Cart Full of PR Lessons” – Panel Discussion
    • Adam Vaccaro, Boston Globe Business Journalist
    • Vendor involved in Market Basket situation
  • 4 p.m. Annual Meeting and Yankee Chapter Awards
  • 4:45 p.m. Networking
    • Hors d’oeuvres, cash bar & catching up with your colleagues

WHERE: Red River Theatres, 11 South Main Street, Concord, NH

COST: PRSA members $20; PRSA members + guest $25; Not-yet-a-member $35; Students/interns/AmeriCorps $10

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Thanks to our sponsor:

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APR Prep Course Syllabus

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Dates: Four sessions, Wednesday evenings, October 29 to Nov. 19

Time: 5:30 p.m.- 8:00 p.m. (please arrive by 5:25.)

Location: Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH

SYLLABUS & SCHEDULE

10/29 – Session 1             

  •  What is Public Relations?
  •  A brief history of the profession
  •  Communication models & theories

11/5 – Session 2

  • The 4-Step Public Relations Process
    • Research
    • Planning
    • Implementation
    • Evaluation

11/12 – Session 3

  • Professional ethics
  • Legal issues
  • Business Organizational Structure
    • Business literacy
    • Management skills

11/19 – Session 4

  • Media relations
  • Crisis communication

Suggested Texts (not required)

  • APR Study Guide, 2nd edition, www.praccreditation.org/documents/aprstudyguide.pdf
  • Public Relations: Strategies and Tactics, 11th ed. Wilcox and Cameron
  • Effective Public Relations, 10th ed. Cutlip, Center, Broom
    • (PR Strategies and Effective PR may by purchased used or rented on Amazon)

Websites:

 

9/29/14

APR Prep Class & Professional Development

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The Yankee Chapter is offering a four-session public relations course beginning Wednesday, October 29. It’s designed to prepare students for professional accreditation (APR) but is open to any practitioner interested in increasing their professional skills.

Sessions will be held at Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH Wednesday evenings from 5:30 to 8 p.m., October 29- November 19.

Sessions will cover:

  • Research, planning, implementing and evaluating public relations programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations

View the course syllabus.

Cost for the four-session program is $40. The fee will be waived for those accepted as APR candidates.

For more information contact: Brett St. Clair, APR, 603-224-5566, bstclair@lkarno.com or Bob Lindquist, APR, 508-932-0137, boblind@comcast.net.

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Media Law & Leveraging Resources – October 16

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Join the Yankee Chapter PRSA for a half-day morning workshop with two guest speakers from Franklin Pierce University. In the first session, Kirsten Nevious, PhD, director of the Marlin Fitzwater Center for Communication, will discuss media law as it pertains to social media and technology. How should you obtain photos for your website or Facebook page? What are fair use and censorship, and what happens if information is used without permission? Kristen will help guide us through the ever-changing world of social media, technology and information.

Next, Lisa Murray, director of communication, corporate & community relations at Franklin Pierce, will talk about leveraging: how to create it and how to use it. Leverage helps make things happen! Leverage uses everything on hand to get your message out. It can also mean constructing pivot points to help your organization or company shift focus. We’ll talk about how to generate efficiencies and maximize impact by creatively leveraging various public relations tools of the trade.

Event Information

Date: Thursday, October 16

Time: 8 a.m.-11:45 a.m. (first session to begin promptly at 8:30 a.m.)

Location: Long Term Care Partners, 100 Arboretum Drive, Portsmouth NH

Cost*: $35 members, $50 non-members, $10 students/interns

Coffee & refreshments to be provided

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*This PD session is a fundraiser for the YPRSA James H. Bradley Scholarship Fund