Join the Yankee Chapter PRSA for a half-day morning workshop with two guest speakers from Franklin Pierce University. In the first session, Kirsten Nevious, PhD, director of the Marlin Fitzwater Center for Communication, will discuss media law as it pertains to social media and technology. How should you obtain photos for your website or Facebook page? What are fair use and censorship, and what happens if information is used without permission? Kristen will help guide us through the ever-changing world of social media, technology and information.

Next, Lisa Murray, director of communication, corporate & community relations at Franklin Pierce, will talk about leveraging: how to create it and how to use it. Leverage helps make things happen! Leverage uses everything on hand to get your message out. It can also mean constructing pivot points to help your organization or company shift focus. We’ll talk about how to generate efficiencies and maximize impact by creatively leveraging various public relations tools of the trade.

Event Information

Date: Thursday, October 16

Time: 8 a.m.-11:45 a.m. (first session to begin promptly at 8:30 a.m.)

Location: Long Term Care Partners, 100 Arboretum Drive, Portsmouth NH

Cost*: $35 members, $50 non-members, $10 students/interns

Coffee & refreshments to be provided

 

 

 

*This PD session is a fundraiser for the YPRSA James H. Bradley Scholarship Fund

Join us on Thursday, June 5 from 3-5 p.m. (and later if you choose) for our spring PD session: Afternoon at the Museum: A Behind the Scenes Look at the Currier Museum of Art, 150 Ash Street, Manchester NH.

After checking in, we will gather in one of the Currier’s classrooms to meet with Steve Konick, Director of PR & Marketing at the museum. He will briefly discuss the museum’s approach to PR and marketing; the advantages and challenges of a cultural non-profit and his experience in the arts. There will also be a few minutes for discussion.

Following the session with Steve, Senior Educator Jane Seney will lead us on a “behind the scenes” tour of the museum that will take us beyond just its art. Learn more about the daily operations of the museum, how they address security, plan for events, and more.

Following the tour, YPRSA members are invited to wander through the galleries or browse the gift shop. Members are also invited to stay for the Currier’s Young Friends of the Currier meeting at 5:30 p.m. and/or their First Thursday event at 6 p.m. for no additional cost. The Winter Garden Café will be open with refreshments and the museum will be open late.

WHEN: Thursday, June 5 from 3-5 p.m.
WHERE: The Currier Museum of Art, 150 Ash Street, Manchester NH.
COST: Members $20, non-members $35, students/interns $10.

Please join us on Wednesday, March 19 at New England College in Concord for our March PD session: Photography for PR People. We will also be holding a brief information session on the APR (Accredited Public Relations) program following the PD session.

Not all public relations professionals are photographers. With the changing media landscape, it’s more important than ever to include photos with press releases that are relevant, properly formatted and print-ready. Two professional print photographers will share their expertise, tips and an example workflow guide. John Hession, photo editor of New Hampshire Home Magazine, is a photographer with more than 25 years of exeperience in editing, advertising, public relations and magazine photography. Alexander Cohn, former photo editor at the Concord Monitor, has extensive newsprint, professional photography and photo editing experience.

Presentation to include:

• Best practices 
• What makes a print-worthy photo
• File formatting….more than just jpegs
• Simple photo corrections, tips and tricks
• When you should take photos in house and when you should hire a professional 

There will also be ample time for a question and answer session.

About John Hession  
John W. Hession has 25 years experience shooting in all formats for clients ranging from Sony and IBM to Elle and 17 Magazine. John’s photographic specialties include architecture, commercial portraiture and food. In 2007, John became the founding photo editor of New Hampshire Home,  a position he still holds today. As photo editor he oversees the editing and prep for print of photographs from diverse professional and amateur sources. He has helped the magazine’s advertisers develop and refine their photography to improve their marketing and sales. He is well versed in all aspects of image acquisition, color correction, retouching and prep for print and web distribution. In addition to still photography, John is currently shooting two feature length documentary films using HDSLR technology, as well as acting as director of photography on numerous commercials and short films.

 

About Alexander Cohn
Alexander Cohn is a Manchester-based editorial and commercial photographer and multimediaproducer. From 2008 to 2013 he was the Photography Editor at the Concord Monitor. Despite growing up in Alabama, he now leads backcountry ski and rock climbing trips for the New Hampshire chapter of the Appalachian Mountain Club. His work can be seen at: www.cohnphoto.com

 

 

Event Details

Where: New England College, Concord Campus, 62 North Main Street, Concord. Metered parking is available on Main Street, or in the Storrs Street Parking Garage.
When: Wednesday, March 19, 3-5 p.m.
Cost: $20 for members, $35 for non-members, $10 for students/interns

*A brief information session on the APR (Accredited Public Relations program) will be held immediately following the PD session. If you plan to attend or would like more information, please contact Bob Lindquist at boblind@comcast.net. 

Thanks to New England College for allowing us to use their beautiful new campus location.