Communicating Your Skills – April 19

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Learn How to Stand out From the Competition to Land Your First Job or Next Job

We’ve all heard that saying you only get one first impression. Learn to make the most of your first impressions and get your career moving with the Yankee PRSA “Communicating Your Skills” professional development session!

The session will share strategies for a successful job search that leverage your resume, professional appearance and LinkedIn to land you your first job or next job. As a career professional, your resume and social profile make you stand out from the competition. The question is: do you stand out for the right reasons?

Join the Yankee Chapter on April 19, from 3:30 to 5:30 p.m., for this special professional development session at Webster Hall on the Southern New Hampshire University (SNHU) campus where you will learn:

  • How to organize a resume, what to include and how to make yourself standout.
  • How to take advantage your network and LinkedIn to get your career moving.
  • What hiring human resources and managers look for in a job candidate.

Leave the session better prepared to start a job search with best practices from experts that reflect who you are and what you know, how use the tools recruiters and hiring managers use and how candidates are assessed when applying for a position.

Cost: Students $5, Members $20, and non-members $25.

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Panel Experts:

Lisa Landry, Founder, Savvy Workshop

Lisa Landry has been in the marketing industry for more than 25 years. As a seasoned marketing professional and business owner, she speaks regularly on topics of branding, content marketing strategy and using event based marketing and social media to grow business. An early adopter of LinkedIn and other social media channels, she supports her clients (and her own business) in developing and implementing effective social media strategies. Lisa believes that the best customer is an educated customer and enjoys sharing her knowledge about the wonderful world of marketing and promotion with everyone who wants to be more Marketing-Savvy!

Jen Cully White, Human Resources Administrator, New Hampshire Housing

Cully WhiteJen Cully White is the human resources administrator at New Hampshire Housing in Bedford, N.H. Jen graduated from the University of New Hampshire with a bachelor’s degree in communication arts and has been in the field of human resources for more than 15 years.

Jen served on the Manchester Area Human Resources Association (MAHRA) board of directors for the last five years and has been a member for nine years. Other volunteer activities include director of Miss Deerfield Fair as part of the Miss NH Organization and committee member of Scout Troop 91 in Manchester.  She is a New Hampshire native and enjoys cheerleading, shopping, and spending time with her family, which includes her husband and three children.

David Yudkin, Certified Resume Writer, Creative Professional Resumes

yudkinDavid Yudkin founded R&D Designs in 1992 and soon launched Creative Professional Résumés as a Career Services division. One of approximately 400 certified professional résumé writers worldwide, David graduated as the top communications graduate from Quinnipiac College and has completed additional MBA courses. His earlier positions included business administration and management roles in legal, healthcare, and sales environments.

Since forming CPR, David has written thousands of résumés in all fields, including career search materials for over 30 vice president or director level clients from FORTUNE 1000 companies. With the advent of the Internet and a high volume of referrals, CPR has built a client base of customers from 35 nations.

Yankee Chapter at the Manchester Monarchs March 23

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Join PRSA Yankee Chapter at a Manchester Monarchs Game on March 23

Professional development session offers an inside look at the team’s marketing communications programs.
MOnarchs

Join the Yankee Chapter of the Public Relations Society of America (PRSA) at Verizon Wireless Arena in Manchester on Wednesday, March 23, for a presentation on the Monarch’s marketing communications programs followed by a game between the Manchester Monarchs and Brampton Beast.

The professional development session begins at 5 p.m. with the Monarchs hosting a networking session, Q&A with members of the front office and a presentation on the team’s public relations, marketing and community relations programs. Following the program, attendees are invited to stay for the 7 p.m. game as the Manchester Monarchs take on the Brampton Beasts.

Members $25 and non-members $30; students can attend the program at no charge and get a discounted ticket to the game for $10.

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NOTE FOR THOSE ATTENDING

On game day, enter the Verizon Wireless Area through the Northeast VIP/Media Entrance on the northeast corner of the building, near the corner of Lake and Chestnut streets. Arena staff will have names for all RSVPs.

Parking: Metered Street parking is available around the arena (Enforcement 8 a.m. to 8 p.m. $0.75/hour). Many lots around the arena offer parking for $10, but street parking is recommended. You can pay for 3 hours and be good after 8 p.m. when they start charging.

PR, Polls, The Press, and Presidential Politics – Annual Meeting & Networking Event – Nov. 5

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Explore NH’s powerful role in presidential politics. In 2016, it will be 100 years since New Hampshire held its first presidential primary. And every four years, the Granite State is a magnet to politicians and national media as the nation’s first presidential primary unfolds. This year, a large slate of candidates is roaming the state seeking votes.

Joining us on November 5th for a discussion are four politically savvy experts, Neil Levesque, Executive Director, NHIOP; Andy Smith, Ph.D., Director, UNH Survey Center; Kevin Landrigan, Political Reporter, NH1; and Scott Tranchemontagne, President, Montagne Communications,  who’ve been part of the First-In-The-Nation scene for years. Find out what goes on behind the scenes, what it all means, and why New Hampshire is often a proving ground for unknown candidates and political operatives. Explore NH’s powerful role in PR & presidential politics, attend the annual meeting, and spend time with colleagues!

Join Yankee PRSA colleagues for our annual meeting, a behind-the-scenes look at PR & presidential politics, and networking.

Bring a colleague or student as your guest!

3:00 p.m. Annual Meeting

4:00 p.m. PR, Polls, the Press & Presidential Politics Discussion

  • Neil Levesque, NH Institute of Politics
  • Andy Smith, UNH Survey Center
  • Kevin Landrigan, NH1 Political Reporter
  • Scott Tranchemontagne, Montagne Communications
  • Moderated by Amy Coveno, WMUR

5:15 p.m. Reception – hors d’oeuvres – cash bar

COST: PRSA members $20; PRSA members + guest $25; Not-yet-a-member $35; Students/interns/AmeriCorps $10

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Thanks to our sponsor.

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Social Media Disasters: How to Avoid Them Ethically & Legally – October 22

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When it comes to good social media policy, ethics is key. Missteps and bad information can cause harm to a brand or organization. Every day we see numerous examples of how social media can make – or break – a reputation, whether it be that of an individual, large corporation or non-profit.

In this session, we will look at some of these examples and examine some questions surrounding social media ethics including:

  • Can social media be policed? What rights do employees have on their own personal pages? What about employers?
  • Can there be a defined ethics code when the lines are sometimes blurred?
  • How does the PRSA Code of Ethics apply to social media? Could you be violating it without even knowing?
  • What legal ramifications are there, if any, when it comes to social media?

Panelists:

Kirk Hazlett, APR, Fellow PRSA

Kirk Hazlett, APR, fellow PRSA, Associate Professor,
Communication/Public Relations, Curry College
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication at Curry College in Milton, MA, where he teaches undergraduate public relations courses, oversees the public relations concentration, and serves as Faculty Adviser for the Curry College Public Relations Student Association. Prior to his move into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines
and the United States. He also provided consulting services for both the Manila
and the Singapore Red Cross.

Eric Tolbert Kilchenstein

Eric Tolbert Kilchenstein, Attorney, Shaheen & Gordon PA 
Eric Tolbert Kilchenstein is a member of the firm’s Real Estate and Business Groups. He represents a wide variety of clients on real estate and business
matters throughout New Hampshire including large and small businesses, financial institutions, real estate holding companies, condominium and homeowner’s associations, non-profits and individuals. As a member of the Business Group,
Eric provides counsel on a variety of corporate and commercial matters including acquisitions and sales, compliance matters, entity selection and formation, intellectual property matters, finance, franchise agreements, shareholder agreements, and general corporate and commercial transactions. He enjoys working with businesses and assisting them in their growth and prosperity.


Attendees are invited to stay for a trivial pursuit style group game at the end of the discussion. 

EVENT INFORMATION
Date: Thursday, October 22
Time: 4:30-7 p.m.
Location: Walker Auditorium, Southern New Hampshire University, Hooksett NH

Learn About Manchester-Boston Regional Airport Sept. 16

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ManchAirport

Join us for the unique chance to hear about the Manchester-Boston Regional Airport on September 16!

We all know Manchester-Boston Regional Airport from the airline passenger’s perspective, but what does it take to keep operations running day in and day out?

PRSA will learn insider information about what it takes to provide world-class aviation and infrastructure; safe and efficient transportation; and develop, manage and promote it.

Thomas Malafronte, assistant director of air service development and marketing will share his insight into how the airport is marketed to current and potential clients.

Attendees are invited to stay after the presentation to network with colleagues

Event information:

Wednesday, Sept. 16
2-4 pm; networking to follow
$20 members/$35 non-members/$10 students & interns

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APR Prep Course Syllabus

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Dates: Four sessions, Wednesday evenings, October 29 to Nov. 19

Time: 5:30 p.m.- 8:00 p.m. (please arrive by 5:25.)

Location: Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH

SYLLABUS & SCHEDULE

10/29 – Session 1             

  •  What is Public Relations?
  •  A brief history of the profession
  •  Communication models & theories

11/5 – Session 2

  • The 4-Step Public Relations Process
    • Research
    • Planning
    • Implementation
    • Evaluation

11/12 – Session 3

  • Professional ethics
  • Legal issues
  • Business Organizational Structure
    • Business literacy
    • Management skills

11/19 – Session 4

  • Media relations
  • Crisis communication

Suggested Texts (not required)

  • APR Study Guide, 2nd edition, www.praccreditation.org/documents/aprstudyguide.pdf
  • Public Relations: Strategies and Tactics, 11th ed. Wilcox and Cameron
  • Effective Public Relations, 10th ed. Cutlip, Center, Broom
    • (PR Strategies and Effective PR may by purchased used or rented on Amazon)

Websites:

 

9/29/14

APR Prep Class & Professional Development

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The Yankee Chapter is offering a four-session public relations course beginning Wednesday, October 29. It’s designed to prepare students for professional accreditation (APR) but is open to any practitioner interested in increasing their professional skills.

Sessions will be held at Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH Wednesday evenings from 5:30 to 8 p.m., October 29- November 19.

Sessions will cover:

  • Research, planning, implementing and evaluating public relations programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations

View the course syllabus.

Cost for the four-session program is $40. The fee will be waived for those accepted as APR candidates.

For more information contact: Brett St. Clair, APR, 603-224-5566, bstclair@lkarno.com or Bob Lindquist, APR, 508-932-0137, boblind@comcast.net.

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Accreditation in Public Relations (APR) Celebrates 50th Anniversary Year

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2014 marks a landmark year for the Accreditation in Public Relations (APR). The credential, the only nationally recognized certification of the public relations profession, celebrates 50 years in 2014. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark.

Established in 1964, the Accreditation in Public Relations is the profession’s only national postgraduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Granting of the APR is overseen by the Universal Accreditation Board (UAB).

Unlike other professional certifications, such as CPA, Accreditation in Public Relations is a voluntary demonstration of competency; as such, it reflects a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation. Through their high professional and ethical standards, Accredited professionals contribute to greater understanding of public relations as a vital management function, and undermine those who would refer to our craft as spin, our professionals as flacks, and our currency as misrepresentation and disinformation.

Universal Accreditation Board (UAB)

The UAB oversees the APR program and provides a balanced blend of backgrounds in a number of public relations specialties, with representatives from each public relations participating organization. The UAB grants Accreditation, develops the Examination for Accreditation in Public Relations and policies, and reviews appeal cases. The public relations organizations that are members of the Universal Accreditation Board include the Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council, Southern Public Relations Federation, and Asociación de Relacionistas Profesionales de Puerto Rico (Puerto Rico Public Relations Association).

Media Law & Leveraging Resources – October 16

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Join the Yankee Chapter PRSA for a half-day morning workshop with two guest speakers from Franklin Pierce University. In the first session, Kirsten Nevious, PhD, director of the Marlin Fitzwater Center for Communication, will discuss media law as it pertains to social media and technology. How should you obtain photos for your website or Facebook page? What are fair use and censorship, and what happens if information is used without permission? Kristen will help guide us through the ever-changing world of social media, technology and information.

Next, Lisa Murray, director of communication, corporate & community relations at Franklin Pierce, will talk about leveraging: how to create it and how to use it. Leverage helps make things happen! Leverage uses everything on hand to get your message out. It can also mean constructing pivot points to help your organization or company shift focus. We’ll talk about how to generate efficiencies and maximize impact by creatively leveraging various public relations tools of the trade.

Event Information

Date: Thursday, October 16

Time: 8 a.m.-11:45 a.m. (first session to begin promptly at 8:30 a.m.)

Location: Long Term Care Partners, 100 Arboretum Drive, Portsmouth NH

Cost*: $35 members, $50 non-members, $10 students/interns

Coffee & refreshments to be provided

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*This PD session is a fundraiser for the YPRSA James H. Bradley Scholarship Fund

Welcome SNHU Student Chapter and Panel Discussion – Sept 22

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Join Yankee Chapter PRSA on Monday, September 22 as we officially welcome the Southern New Hampshire University’s PRSSA, followed by a panel discussion with some of Yankee Chapter’s younger members. We’ll discuss the benefits of being a PRSA member, internships, networking and what it is like to work in the field of communications.

Two SNHU PR classes will be joining us for this event, so all guests are welcome to offer their advice and talk about their experiences during the panel discussion. Let’s offer the next generation of PR practitioners some insight into our profession and discuss the value of PRSA membership.

Panelists:

Joe Gallagher, New Futures
Joe manages day-to-day public relations, social media, publications development, and the New Futures website. He makes sure that helpful, interesting, and “take action” information gets to those who need it in a format that works best for them.
He graduated from Plymouth State University in the spring of 2013. Before coming to New Futures, Joe worked as a Creative Technical Writer for a marketing firm. He also interned with the Boston Bruins Public Relations Department as a Web Content Writer and served as a Developmental Editor for American Book Publishing. He most recently worked in Atlanta, writing marketing copy and resource material for an environmental B corporation, Better World Books.
Crystal Carroll, Northeast Delta Dental
Crystal is Manager of Community Relations at Northeast Delta Dental, a position she has held since May 2013. In this role, she supports the organization’s community benefit programs and public relations in Maine, New Hampshire and Vermont. 
Prior to joining Northeast Delta Dental, Crystal provided media relations support to the Dana-Farber Cancer Institute and the Jimmy Fund in Boston for several years. She earned her BA in Public Relations and Marketing Communications at Simmons College.

Moderator: Thomas Bebbington, Director of Communication, Diocese of Manchester

Date: Monday, September 22
Time: 10:30 a.m.-12:15 p.m.
Location: Walker Auditorium, Robert Frost Hall, SNHU
(Campus map with parking locations)
Cost: $20 members, $35 non-members, $10 students/interns, no charge for current SNHU students

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