Communicating for Change, Nov. 18 in Burlington, VT

Your Organization May Be in Need of Change, But Are Your Publics?

Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.” The Champlain College Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.

Presenter Rosemarie Rung, APR, has over 20 years of experience leading a Fortune 50 company through a variety of change situations and will explain the unique characteristics of change.

Time:  9:30 a.m. until 10:45 a.m.

Location: Champlain College, Center for Communication and Creative Media Room 221, 375 Maple Street,  Burlington, VT 05401

Cost: $25 PRSA members; $35 non-members; students $5-$10 (based on cost of meal).


Radio Promotion in the Digital Age – June 23 Professional Development



On-Air, On-Site, Online Presentation & Tour with Manchester Radio Group

Remember radio? Our increasingly digital world has opened new possibilities for radio, which offers a wealth of opportunities for you to reach target audiences. Digital media has elevated radio and advertising capabilities by allowing media to be created, viewed, distributed, edited, and saved on any digital electronic device. The Manchester Radio Group uses these platforms to provide an array of effective marketing and promotional services to local and national advertisers, and we’ve got the inside scoop on how to make the most of these new options.

Join Yankee Chapter PRSA at the Manchester Radio Group, 500 Commercial Street in Manchester, on Thursday, June 23 from 9 a.m. to 10:30 a.m. for an On-Air, On-Site, Online presentation. Bob Cox, MRG President/General Manager, and Andy Orcutt, MRG Sales Manager, will discuss marketing techniques, listener base insight, fostering relationships with PR professionals and other media companies, best practices for emergency communication, and much more! Following the presentation, a station tour will be offered to those in attendance.

This session is $20 for members and $25 for non-members.





Spring Social at Smutty Nose Brewery – May 19

logo-smuttynoseKick off summer with a cold one and Yankee Chapter PRSA at Smuttynose Brewery in Hampton, N.H. on Thursday, May 19! The event is set to begin at 4 p.m. with a complimentary brewery tour and optional beer tasting followed by networking at the Hayseed Restaurant. There is no charge for the event, so invite a friend or colleague for a great chance to network with colleagues old and new! Food and beverages will be available for purchase in the Hayseed Restaurant.

About Smuttynose

Brewed in New Hampshire since 1994, Smuttynose has and continues to create craft beers inspired by the history, character and flavor of coastal New England. This small brewer was named one of the top 100 brewers in the world by and is now distributed in more than 24 states, as well as overseas in Europe and Asia.




Communicating Your Skills – April 19

Learn How to Stand out From the Competition to Land Your First Job or Next Job

We’ve all heard that saying you only get one first impression. Learn to make the most of your first impressions and get your career moving with the Yankee PRSA “Communicating Your Skills” professional development session!

The session will share strategies for a successful job search that leverage your resume, professional appearance and LinkedIn to land you your first job or next job. As a career professional, your resume and social profile make you stand out from the competition. The question is: do you stand out for the right reasons?

Join the Yankee Chapter on April 19, from 3:30 to 5:30 p.m., for this special professional development session at Webster Hall on the Southern New Hampshire University (SNHU) campus where you will learn:

  • How to organize a resume, what to include and how to make yourself standout.
  • How to take advantage your network and LinkedIn to get your career moving.
  • What hiring human resources and managers look for in a job candidate.

Leave the session better prepared to start a job search with best practices from experts that reflect who you are and what you know, how use the tools recruiters and hiring managers use and how candidates are assessed when applying for a position.

Cost: Students $5, Members $20, and non-members $25.


Panel Experts:

Lisa Landry, Founder, Savvy Workshop

Lisa Landry has been in the marketing industry for more than 25 years. As a seasoned marketing professional and business owner, she speaks regularly on topics of branding, content marketing strategy and using event based marketing and social media to grow business. An early adopter of LinkedIn and other social media channels, she supports her clients (and her own business) in developing and implementing effective social media strategies. Lisa believes that the best customer is an educated customer and enjoys sharing her knowledge about the wonderful world of marketing and promotion with everyone who wants to be more Marketing-Savvy!

Jen Cully White, Human Resources Administrator, New Hampshire Housing

Cully WhiteJen Cully White is the human resources administrator at New Hampshire Housing in Bedford, N.H. Jen graduated from the University of New Hampshire with a bachelor’s degree in communication arts and has been in the field of human resources for more than 15 years.

Jen served on the Manchester Area Human Resources Association (MAHRA) board of directors for the last five years and has been a member for nine years. Other volunteer activities include director of Miss Deerfield Fair as part of the Miss NH Organization and committee member of Scout Troop 91 in Manchester.  She is a New Hampshire native and enjoys cheerleading, shopping, and spending time with her family, which includes her husband and three children.

David Yudkin, Certified Resume Writer, Creative Professional Resumes

yudkinDavid Yudkin founded R&D Designs in 1992 and soon launched Creative Professional Résumés as a Career Services division. One of approximately 400 certified professional résumé writers worldwide, David graduated as the top communications graduate from Quinnipiac College and has completed additional MBA courses. His earlier positions included business administration and management roles in legal, healthcare, and sales environments.

Since forming CPR, David has written thousands of résumés in all fields, including career search materials for over 30 vice president or director level clients from FORTUNE 1000 companies. With the advent of the Internet and a high volume of referrals, CPR has built a client base of customers from 35 nations.

Yankee Chapter at the Manchester Monarchs March 23

Join PRSA Yankee Chapter at a Manchester Monarchs Game on March 23

Professional development session offers an inside look at the team’s marketing communications programs.

Join the Yankee Chapter of the Public Relations Society of America (PRSA) at Verizon Wireless Arena in Manchester on Wednesday, March 23, for a presentation on the Monarch’s marketing communications programs followed by a game between the Manchester Monarchs and Brampton Beast.

The professional development session begins at 5 p.m. with the Monarchs hosting a networking session, Q&A with members of the front office and a presentation on the team’s public relations, marketing and community relations programs. Following the program, attendees are invited to stay for the 7 p.m. game as the Manchester Monarchs take on the Brampton Beasts.

Members $25 and non-members $30; students can attend the program at no charge and get a discounted ticket to the game for $10.





On game day, enter the Verizon Wireless Area through the Northeast VIP/Media Entrance on the northeast corner of the building, near the corner of Lake and Chestnut streets. Arena staff will have names for all RSVPs.

Parking: Metered Street parking is available around the arena (Enforcement 8 a.m. to 8 p.m. $0.75/hour). Many lots around the arena offer parking for $10, but street parking is recommended. You can pay for 3 hours and be good after 8 p.m. when they start charging.

PR, Polls, The Press, and Presidential Politics – Annual Meeting & Networking Event – Nov. 5


Explore NH’s powerful role in presidential politics. In 2016, it will be 100 years since New Hampshire held its first presidential primary. And every four years, the Granite State is a magnet to politicians and national media as the nation’s first presidential primary unfolds. This year, a large slate of candidates is roaming the state seeking votes.

Joining us on November 5th for a discussion are four politically savvy experts, Neil Levesque, Executive Director, NHIOP; Andy Smith, Ph.D., Director, UNH Survey Center; Kevin Landrigan, Political Reporter, NH1; and Scott Tranchemontagne, President, Montagne Communications,  who’ve been part of the First-In-The-Nation scene for years. Find out what goes on behind the scenes, what it all means, and why New Hampshire is often a proving ground for unknown candidates and political operatives. Explore NH’s powerful role in PR & presidential politics, attend the annual meeting, and spend time with colleagues!

Join Yankee PRSA colleagues for our annual meeting, a behind-the-scenes look at PR & presidential politics, and networking.

Bring a colleague or student as your guest!

3:00 p.m. Annual Meeting

4:00 p.m. PR, Polls, the Press & Presidential Politics Discussion

  • Neil Levesque, NH Institute of Politics
  • Andy Smith, UNH Survey Center
  • Kevin Landrigan, NH1 Political Reporter
  • Scott Tranchemontagne, Montagne Communications
  • Moderated by Amy Coveno, WMUR

5:15 p.m. Reception – hors d’oeuvres – cash bar

COST: PRSA members $20; PRSA members + guest $25; Not-yet-a-member $35; Students/interns/AmeriCorps $10


Thanks to our sponsor.


Social Media Disasters: How to Avoid Them Ethically & Legally – October 22

When it comes to good social media policy, ethics is key. Missteps and bad information can cause harm to a brand or organization. Every day we see numerous examples of how social media can make – or break – a reputation, whether it be that of an individual, large corporation or non-profit.

In this session, we will look at some of these examples and examine some questions surrounding social media ethics including:

  • Can social media be policed? What rights do employees have on their own personal pages? What about employers?
  • Can there be a defined ethics code when the lines are sometimes blurred?
  • How does the PRSA Code of Ethics apply to social media? Could you be violating it without even knowing?
  • What legal ramifications are there, if any, when it comes to social media?


Kirk Hazlett, APR, Fellow PRSA

Kirk Hazlett, APR, fellow PRSA, Associate Professor,
Communication/Public Relations, Curry College
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication at Curry College in Milton, MA, where he teaches undergraduate public relations courses, oversees the public relations concentration, and serves as Faculty Adviser for the Curry College Public Relations Student Association. Prior to his move into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines
and the United States. He also provided consulting services for both the Manila
and the Singapore Red Cross.

Eric Tolbert Kilchenstein

Eric Tolbert Kilchenstein, Attorney, Shaheen & Gordon PA 
Eric Tolbert Kilchenstein is a member of the firm’s Real Estate and Business Groups. He represents a wide variety of clients on real estate and business
matters throughout New Hampshire including large and small businesses, financial institutions, real estate holding companies, condominium and homeowner’s associations, non-profits and individuals. 
As a member of the Business Group,
Eric provides counsel on a variety of corporate and commercial matters including acquisitions and sales, compliance matters, entity selection and formation, intellectual property matters, finance, franchise agreements, shareholder agreements, and general corporate and commercial transactions. He enjoys working with businesses and assisting them in their growth and prosperity.

Attendees are invited to stay for a trivial pursuit style group game at the end of the discussion. 

Date: Thursday, October 22
Time: 4:30-7 p.m.
Location: Walker Auditorium, Southern New Hampshire University, Hooksett NH

Learn About Manchester-Boston Regional Airport Sept. 16


Join us for the unique chance to hear about the Manchester-Boston Regional Airport on September 16!

We all know Manchester-Boston Regional Airport from the airline passenger’s perspective, but what does it take to keep operations running day in and day out?

PRSA will learn insider information about what it takes to provide world-class aviation and infrastructure; safe and efficient transportation; and develop, manage and promote it.

Thomas Malafronte, assistant director of air service development and marketing will share his insight into how the airport is marketed to current and potential clients.

Attendees are invited to stay after the presentation to network with colleagues

Event information:

Wednesday, Sept. 16
2-4 pm; networking to follow
$20 members/$35 non-members/$10 students & interns



APR Prep Course Syllabus

Dates: Four sessions, Wednesday evenings, October 29 to Nov. 19

Time: 5:30 p.m.- 8:00 p.m. (please arrive by 5:25.)

Location: Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH


10/29 – Session 1             

  •  What is Public Relations?
  •  A brief history of the profession
  •  Communication models & theories

11/5 – Session 2

  • The 4-Step Public Relations Process
    • Research
    • Planning
    • Implementation
    • Evaluation

11/12 – Session 3

  • Professional ethics
  • Legal issues
  • Business Organizational Structure
    • Business literacy
    • Management skills

11/19 – Session 4

  • Media relations
  • Crisis communication

Suggested Texts (not required)

  • APR Study Guide, 2nd edition,
  • Public Relations: Strategies and Tactics, 11th ed. Wilcox and Cameron
  • Effective Public Relations, 10th ed. Cutlip, Center, Broom
    • (PR Strategies and Effective PR may by purchased used or rented on Amazon)




APR Prep Class & Professional Development

The Yankee Chapter is offering a four-session public relations course beginning Wednesday, October 29. It’s designed to prepare students for professional accreditation (APR) but is open to any practitioner interested in increasing their professional skills.

Sessions will be held at Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH Wednesday evenings from 5:30 to 8 p.m., October 29- November 19.

Sessions will cover:

  • Research, planning, implementing and evaluating public relations programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations

View the course syllabus.

Cost for the four-session program is $40. The fee will be waived for those accepted as APR candidates.

For more information contact: Brett St. Clair, APR, 603-224-5566, or Bob Lindquist, APR, 508-932-0137,