Dunkin Hot PR & Branding, Annual Meeting, Awards and Chapter Elections – November 21

What does it take to stay in the running in the coffee market? With beverage and food competition brewing strong, Dunkin’ Donuts was recognized again this year for offering a superior experience in customer loyalty in the coffee category and in the packaged coffee category in Brand Keys surveys.

Our keynote speaker, Michelle King, is director of global PR for Dunkin’ Brands Group, Inc., and is responsible for external communications for Dunkin’ Donuts and Baskin-Robbins in the United States and worldwide. In her dozen years at Dunkin’ Brands, she has helped develop and implement award-winning communications campaigns for many of the brand’s most important initiatives, including Dunkin’ Donuts’ return to California, its first mobile app for payment and gifting, the company’s IPO in 2011, and the launch of literally hundreds of innovative new foods and beverages.

Find out about Dunkin’s public relations planning, and get some ideas on how to keep your company’s public relations in the running. As you might expect, Dunkin’ Donuts coffee & donuts will be served. (Also, we’ll have delicious appetizers and a cash bar!)

Where: Red River Theatres, Concord, NH

When: November 21, 2013, 3 p.m.


3 p.m. “Dunkin’ for Hot PR & Branding Ideas” Michelle King, Director of Global PR, Dunkin’ Brands
4 p.m. Annual Meeting Yankee Chapter PRSA Awards — Lifetime Achievement Award Isobel Parke, APR, Fellow PRSA and 2013 Summit Award, recognizing excellence in strategic public relations objectives through a special event.
4:45 p.m. Networking — Hors d’oeuvres, cash bar & Dunkin’ coffee and donuts

Cost: 15 members (bring a colleague – $20 for both), $25 non-members, $10 students/interns/AmeriCorps members


Thank you to our sponsors



2013 International Conference – Philadelphia – Oct 26-29

One effective strategy can cut through the clutter. One resonant message can inspire change. To amplify your impact in this market, you need three things — Connection, Community and Collaboration. 

At the PRSA 2013 International Conference, join thousands of colleagues and over 150 industry experts for four days of practical insight and networking from all career levels, sectors, work environments and industries. International Conference is dedicated to helping public relations practitioners respond to “real-time” opportunities and challenges, while also addressing trends and new technologies.

Social media visionary Brian Solis will deliver this year’s keynote address, “What’s the Future of Business?” Solis is currently a principal analyst at Altimeter Group. In addition to contributing to Fast Company, Businessweek, AdAge, Harvard Business Review and Mashable, Solis is also the author of many books, including “The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.”

Also, check out keynote presentations from Vernice “FlyGirl” Armour, America’s first African-American female combat pilot, and John J. Wood, founder and board co-chair of Room to Read.

Discover strategies that will boost your bottom line, along with best practices and real-world advice that you can put to use immediately ― with measureable results.


Northeast District Conference

PRSA Northeast District Conference 2013

Date: Thursday, November 7, 2013
Location: Crowne Plaza Hotel & Conference Center (701 East. Genesee Street, Syracuse, NY 13210


Feed Your Passion!

The Central New York Chapter of PRSA is excited to be hosting the Northeast District Conference in 2013! We have a great line-up of speakers from across our District, and a very diverse range of topics that will be covered.

Our keynote speakers include Sara Wallace from Destiny USA and Evelyn Carter from Wegmans, with a special introduction from Eric Mower from Eric Mower + Associates.


Call the Crowne Plaza reservations line at 1-888-227-6963 and refer to block code “PRA” (yes, that’s “PRA” not PRSA) or “2013 Northeast District PRSA Conference,” or book online through this link:


And be sure to see all that Syracuse has to offer by visiting us the night before the conference!

Featured destination: Destiny USA (2013 PRSA Northeast District Conference Keynote Speaker)

PRSA is offering exclusive packages to Northeast District Conference attendees to enjoy the full experience at this regional shopping, dining and entertainment travel destination. When you register for the Conference, you’ll also be able to sign-up for the following entertainment options all within Destiny USA’s stunning three-story glass atrium provides perfect weather year round:

  • Get 15% off your dining experience at The Melting Pot
  • Blow off some steam while racing electric go karts at 45 mph at Pole Position Raceway for only $18 – That’s a 35% discount!
  • Enter the upside-down building that appears to have dropped from the sky and explore 100+ exhibits at WonderWorks for only $20.99, and take on the world’s largest indoor ropes challenge course, suspended 70 feet in the air, at the Canyon Climb Ropes Course for an additional $10!
  • Get lost in the Amazing Mirror Maze for the discounted rate of $6.95
  • Kick back, grab a drink and enjoy the music at Toby Keith’s I Love This Bar and Grill. Just make sure you head back to the hotel in time to get a good night’s sleep before the Conference…

Sign up through your Conference registration, and you’ll receive an email in October with more details on your selected activities.

Looking for more information on what Syracuse has to offer?

Check out http://www.visitsyracuse.org/prsa to see all that we the city has to offer, and how the Syracuse Convention & Visitors’ Bureau can help with your planning and reservations!

Our Best Membership Deal Yet

Join PRSA through Sunday, Sept. 15, and receive a FREE local chapter of PR colleagues, FREE national community dedicated to your industry focus, and waived $65 initiation fee, with code ConnectQ3!

National Membership Options Are Based on Your Experience in the Profession

Join a vibrant community of public relations professionals. Our members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Do you have two or more years’ experience in public relations? 

Join as a full Member ($255 annual dues plus a one-time $65 initiation fee).

Receive a FREE local chapter of PR colleagues, FREE Professional Interest Section community of sector-specific colleagues, and waived $65 initiation fee, with code ConnectQ3 through Sept. 15 with PRSA’s Triple Play Promotion. Offer n/a for current or Associate members. Have more questions about the Triple Play Promotion? Click here.
Do you have one to two years’ experience in public relations? Join as an Associate Member ($155 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Do you have less than one years’ experience in public relations? Join as an Associate Member ($115 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Were you a PRSSA member? And did you graduate within the past two years? Join as an Associate Member, PRSSA Graduate ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a full-time graduate student working toward a public relations degree? Join as an Associate Member, Graduate Student ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a former member of PRSA?  Join as a Reinstating Member ($255 annual dues plus a one-time $35 reinstatement fee).

Are you part of an organization that has eight or more individuals interested in joining?

A group membership offers special benefits and discounted rates on first year dues. Contact Group Membership for more information.

Are you retired?
Members who have been in good standing for at least five years may qualify for retirement status. You must be employed less than 50 percent of the time. Contact Membership for more information. Certain restrictions may apply. $50 annual dues.


Questions? Send an email to Member Services or call (212) 460-1400.

Summer Social with the Fisher Cats July 16

Join the PRSA Yankee Chapter for Their Annual Summer Social at the Fisher Cats Gamefisher cats logo

Play Ball! Join fellow members of the Yankee Chapter of the Public Relations Society of America at Northeast Delta Stadium in Manchester on July 16 for a summer social. Ask a colleague to join you, bring the family, have a good time—and introduce everyone to our greatest asset: the members of YPRSA.

The chapter will have dinner in the Den before the game. Event starts at 6:35 p.m. Enjoy an all-you-care-to-eat buffet of grilled treats from chicken and Italian sausages to hamburgers and hot dogs, with salads, desserts, drinks and chips.

Then at 7:05 p.m. watch from our own deck as the Fisher Cats take the field for a matchup against the Red Sox-affiliated Portland Seadogs. Great networking and a chance to catch up with colleagues old and new; bring the family, and enjoy a ball game with dinner.

Cost $18 per member, $18 for non-members.


June 13 — Math Skills For PR People: How to Conduct Survey Research

Join UNH Survey Center Director Andy Smith as he teaches us the ins and outs of that most basic (and largely misunderstood) PR research tool: the survey.

We’ll explore such topics as:

  • How do you know you need a survey?
  • How do you know what survey questions to ask?
  • How to tell a good survey from a bad one

Andrew SmithAndrew E. Smith is associate professor of political science at the University of New Hampshire where his research has focused on elections, public opinion and the presidential nomination process.  He has published on elections, survey methodology, and the New Hampshire Primary. He has also been director of the University of New Hampshire Survey Center since 1999 and is nationally known for public opinion polling.  He has conducted political polling for the Boston Globe, USA Today, and the Philadelphia Inquirer as well as Fox News, CNN, WMUR-TV in Manchester, New Hampshire, WCVB-TV Boston, and KYW-TV Philadelphia.

Event Details:

When: Thursday, June 13, 2013 from 4–5:30 p.m.
Where: Long Term Care Partners, 100 Arboretum Drive, on the Pease International Tradeport in Portsmouth, NH.
Cost: members $20, non-members $35, and students/interns $10.




Special thanks to our professional development supporter:

PRSA Boston Social Media Summit

PRSA Boston 2nd Annual Social Media Summit – 2013



 Link to Social Media Summit Brochure




May 14, 2013 – 7:30 AM – 1:30 PM

The LaCava Center at Bentley University
175 Forest Street
Waltham, MA 02452

PR+Social = Maximizing Brand Success

Opening Keynote:

Karen Rapskof, SVP, Corporate Communications, Dunkin’ Brands

Other Speakers:

EMC * Life Is Good * LoJack * Monster * Raytheon * Stonyfield * Boston Parent Bloggers

Key Topics:

Content Creation | Driving Engagement | Measuring Effectiveness

Engage in Summit conversation – #PRSABOS

Early Bird Pricing through May 1

PRSA Boston / Yankee Chapter Member $125/Non-Member $165/Student $ 25

Pricing after May 1

PRSA Boston /Yankee Chapter Member $150/Non-Member $190/Student $ 25

All NE District (Yankee Chapter members) members can receive the Boston Chapter member rate ($40 off) by following this sign-up sequence at http://prsaboston.org/meetinginfo.php:

1. Click “Register Now”
2. Continue as Guest and enter details
3. Add Non-Member at current rate ($165 before May 6 / $190 after May 6)
4. Under the shopping cart area, enter DIST in the “Enter Coupon Code” box
5. Place cursor in shopping cart area, scroll right as necessary using scroll bar at page bottom and click “Apply” button
6. Scroll right again as necessary to verify $40 coupon redemption (ref attached image)
7. Click “Continue” (screen should now show price with $40 discount)
8. Provide card information, etc.





Essentials of Public Relations

In this interactive session, facilitators Robin Schell, APR, Fellow PRSA, Rosemarie Rung, APR, and Pat McGee, APR, Fellow PRSA will give an overview of essential information for today’s public relations practitioner, including:

  • Behavioral public relations theories and how to apply them to your organization
  • Self-assessment and discussion on the six roles of the PR Practitioner
  • Trends in Internal and External Communication
  • PR Research for Planning and Measurement
  • Media relations, including how social media has changed the way we build relationships
  • Crisis communications
  • Future trends in the PR field


Pat McGee

Pat McGee is secretary for development and communication at the Diocese of Manchester, responsible for assisting all diocesan institutions, parishes, and schools in acquiring the funds necessary to support the mission of the church and to provide clear and open communication with the faithful and the public regarding church issues, diocesan policy, programming, and special messages. He is also a past president of the Yankee Chapter of the Public Relations Society of America.

Rosemarie Rung, APRRosemarie Rung is principal of Higher Rung Communications, providing strategic communications planning, leadership communications training, and general public relations counsel to business and non-profit clients. She has more than twenty years of corporate communications experience, serving as a subject matter expert in crisis communications, change management communications, and community relations for a Fortune 50 company.

Robin Schell, APRRobin Schell is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm serving a national base of clients.  Robin’s specialties include employee communications, issue anticipation and crisis communication programs, community relationship-building, behavioral research & strategic planning.  The firm’s clients range from nonprofit organizations to Fortune 100 companies to government entities.

Event details:

WHEN:  Wednesday, April 17, 2013, 8:30 a.m. to 12:30 p.m.
WHERE: Long Term Care Partners, 100 Arboretum Dr. on the Pease International Tradeport in Portsmouth, NH.
COST: PRSA Members $30, Non-members $50, Students/interns $20.

All proceeds from this event will go to the James H. Bradley Memorial Scholarship Fund.  Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley, the scholarship is presented annually to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.



Special thanks to our professional development supporter:

Webinar and Panel Discussion: Now They See It — March 21

Get the Message Across With Graphic Storytelling

Words and pictures communicate better than either one alone. Years of research show that graphic storytelling gets people to pay attention to messages, and understand, remember and act on them. In this session, you will learn:

  • Why it makes sense to add words and pictures to your campaigns. (Use this research to sell your approvers on the approach.)
  • About award-winning communication campaigns that relied on comic strips, cartoons and other graphic storytelling approaches.
  • How to get more graphic stories into your communications.
  • To consider no-cost, low-cost and worth-the-investment tools for creating graphic stories.

Webinar presenter:

Ann Wylie

Ann Wylie is president of Wylie Communications, Inc. She works with communicators who want to reach more readers and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.


Discussion Leaders:

Ben Frost is the director of public affairs at New Hampshire Housing, where he coordinates legislative activities at the state and federal levels, and provides direct technical assistance to municipalities that want to develop regulations to promote affordable housing. Frost is an attorney and is a member of the American Institute of Certified Planners.



George Reagan is the administrator for the housing awareness program at New Hampshire Housing. He supports the activities of the New Hampshire Workforce Housing Council, which is made up of six regional workforce housing coalitions and other local, regional and statewide organizations that work to educate employers, community leaders and officials, and the public about the connection between economic stability, growth and the need for a balanced and diverse supply of housing for our state’s workforce.


Event details:

WHEN – Thursday, March 21, 2013, 3:00 p.m. to 5:00 p.m.

WHERE – NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.

COST – $20 Members;  $35, non-members, and $10 students/interns.

Note: Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

Special thanks to our professional development supporter:

2013 James Bradley Scholarship — Apply Now

Eligible Students Encouraged to Apply by April 29, 2013.

Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley who passed away in 2010, the 2013 James H. Bradley Memorial Scholarship will be presented to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.

The $500 scholarship will recognize the student’s academic achievement, demonstrated leadership, and commitment to public relations.

DOWNLOAD APPLICATION (Microsoft Word document)

Applications should be submitted by April 29, 2013 to:

James H. Bradley Memorial Scholarship Committee
The Yankee Chapter PRSA
53 Regional Dr., Suite 1
Concord, NH 03301

Entries will be judged by a committee of public relations professionals. Winners will be announced in May 2013.

For questions or comments, please contact Donna Eason at djeason@comcast.net.