NE District Conference Sept 18 & 19 in Rochester, NY

Rochester is proud to be the host city for this year’s Northeast District Conference on Sept. 18 and 19  with our theme, “Blurring the Lines: The New PR Invasion of Marketing, Media and Mindshare.” This two-day  event  at RIT and the RIT Inn & Conference Center will be packed full of PR and communications experts sharing their knowledge on the latest and greatest tools, techniques, trends and industry knowledge. Mark your calendars for this event; stay tuned for more information!

Check here for more information.

Early bird registration is July 25. Don’t delay, register now.

Yankee Chapter Summer Social July 31

ableebenezerphotoWe are the Yankee Chapter so it only seemed fitting that we take a break and enjoy some beer at a brewery named for New Hampshire native Ebenezer Mudgett.

Join us at the Able Ebenezer Brewing Company in Merrimack for a night of food, drink and socializing. Relax in their tasting room on their couches or at their bar. Food and non-alcoholic beverages will be provided. Beer flights and growlers to take home will be available for an additional cost.

For more information on the brewery, visit http://www.ableebenezer.com/.

EVENT DETAILS: 

Date: Thursday, July 31
Time: 5-7 p.m.
Address: 31 Columbia Circle, Merrimack NH
Cost: $10

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June PD Session – Afternoon at the Museum: A Behind the Scenes Look at the Currier Museum of Art

Join us on Thursday, June 5 from 3-5 p.m. (and later if you choose) for our spring PD session: Afternoon at the Museum: A Behind the Scenes Look at the Currier Museum of Art, 150 Ash Street, Manchester NH.

After checking in, we will gather in one of the Currier’s classrooms to meet with Steve Konick, Director of PR & Marketing at the museum. He will briefly discuss the museum’s approach to PR and marketing; the advantages and challenges of a cultural non-profit and his experience in the arts. There will also be a few minutes for discussion.

Following the session with Steve, Senior Educator Jane Seney will lead us on a “behind the scenes” tour of the museum that will take us beyond just its art. Learn more about the daily operations of the museum, how they address security, plan for events, and more.

Following the tour, YPRSA members are invited to wander through the galleries or browse the gift shop. Members are also invited to stay for the Currier’s Young Friends of the Currier meeting at 5:30 p.m. and/or their First Thursday event at 6 p.m. for no additional cost. The Winter Garden Café will be open with refreshments and the museum will be open late.

WHEN: Thursday, June 5 from 3-5 p.m.
WHERE: The Currier Museum of Art, 150 Ash Street, Manchester NH.
COST: Members $20, non-members $35, students/interns $10.

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Breaking Down Barriers: Improving the Relationships Between PR Professionals & Journalists – April 16, 2014

Yankee Chapter Professional Development Session

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, New Hampshire media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

WHEN: Wednesday, April 16, from 2:30-4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester NH.
COST: Members $20, non-members $35, students/interns $10.

Media panel to include:

Sarah Ashworth, news director, NH Public Radio
Kathleen Palmer, arts and entertainment editor, Nashua  Telegraph
Tim Buckland, reporter, The Union Leader
David Tirrell-Wysocki, former AP Bureau Chief and current Executive Director of the Loeb School
Matt Mowry, Editor, Business NH Magazine.
Moderator: Martin Murray, PSNH

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Photography for PR People – March 19

Please join us on Wednesday, March 19 at New England College in Concord for our March PD session: Photography for PR People. We will also be holding a brief information session on the APR (Accredited Public Relations) program following the PD session.

Not all public relations professionals are photographers. With the changing media landscape, it’s more important than ever to include photos with press releases that are relevant, properly formatted and print-ready. Two professional print photographers will share their expertise, tips and an example workflow guide. John Hession, photo editor of New Hampshire Home Magazine, is a photographer with more than 25 years of exeperience in editing, advertising, public relations and magazine photography. Alexander Cohn, former photo editor at the Concord Monitor, has extensive newsprint, professional photography and photo editing experience.

Presentation to include:

  • Best practices 
  • What makes a print-worthy photo
  • File formatting….more than just jpegs
  • Simple photo corrections, tips and tricks
  • When you should take photos in house and when you should hire a professional 

There will also be ample time for a question and answer session.

About John Hession  
John W. Hession has 25 years experience shooting in all formats for clients ranging from Sony and IBM to Elle and 17 Magazine. John’s photographic specialties include architecture, commercial portraiture and food. In 2007, John became the founding photo editor of New Hampshire Home,  a position he still holds today. As photo editor he oversees the editing and prep for print of photographs from diverse professional and amateur sources. He has helped the magazine’s advertisers develop and refine their photography to improve their marketing and sales. He is well versed in all aspects of image acquisition, color correction, retouching and prep for print and web distribution. In addition to still photography, John is currently shooting two feature length documentary films using HDSLR technology, as well as acting as director of photography on numerous commercials and short films.

 

About Alexander Cohn
Alexander Cohn is a Manchester-based editorial and commercial photographer and multimediaproducer. From 2008 to 2013 he was the Photography Editor at the Concord Monitor. Despite growing up in Alabama, he now leads backcountry ski and rock climbing trips for the New Hampshire chapter of the Appalachian Mountain Club. His work can be seen at: www.cohnphoto.com

 

 

Event Details

Where: New England College, Concord Campus, 62 North Main Street, Concord. Metered parking is available on Main Street, or in the Storrs Street Parking Garage.
When: Wednesday, March 19, 3-5 p.m.
Cost: $20 for members, $35 for non-members, $10 for students/interns

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*A brief information session on the APR (Accredited Public Relations program) will be held immediately following the PD session. If you plan to attend or would like more information, please contact Bob Lindquist at boblind@comcast.net. 

Thanks to New England College for allowing us to use their beautiful new campus location.

Digital Media and Today’s Digital News Release

Please join us on Thursday, January 23 from 3-5 p.m. at New Hampshire Housing, 32 Constitution Drive in Bedford, NH for a webinar and post-webinar discussion. This event is free for Yankee Chapter PRSA members, $20 for not yet members and $10 for students/interns.

Webinar: Digital Media and Today’s Digital News Release, 3-4 p.m.
Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.

You will learn:

  • What more than 200 journalists told us in a recent survey regarding press release preferences.
  • What journalists and bloggers really need in-hand to cover your story, and in what format they want it.
  • How to use segmentation and long-lead/short-lead distributions to make your release more effective.
  • How to optimize your digital news release to maximize Web exposure.
  • How to analyze digital new release vendors.

Speaker: Malayna Williams, Ph.D.

Photo of Malayna Williams, Ph.D.Williams has worked in the digital communications field for seven years, focused primarily on the execution of electronic press kits. She works with clients ranging from associations to CPG firms to some of the country’s largest and most innovative public relations firms. She earned her master’s degrees at the University of Illinois at Chicago and the University of Chicago, and has a Ph.D. from the University of Chicago.

 

Post-Webinar Discussion: Using Digital Media, 4-5 p.m.

Speaker: Carol Robideau

Carol Robideau of the Nashua Patch will lead a discussion about digital media, how the Patch uses digital news releases and how “everyone is a reporter” in this environment.

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Dunkin Hot PR & Branding, Annual Meeting, Awards and Chapter Elections – November 21

What does it take to stay in the running in the coffee market? With beverage and food competition brewing strong, Dunkin’ Donuts was recognized again this year for offering a superior experience in customer loyalty in the coffee category and in the packaged coffee category in Brand Keys surveys.

Our keynote speaker, Michelle King, is director of global PR for Dunkin’ Brands Group, Inc., and is responsible for external communications for Dunkin’ Donuts and Baskin-Robbins in the United States and worldwide. In her dozen years at Dunkin’ Brands, she has helped develop and implement award-winning communications campaigns for many of the brand’s most important initiatives, including Dunkin’ Donuts’ return to California, its first mobile app for payment and gifting, the company’s IPO in 2011, and the launch of literally hundreds of innovative new foods and beverages.

Find out about Dunkin’s public relations planning, and get some ideas on how to keep your company’s public relations in the running. As you might expect, Dunkin’ Donuts coffee & donuts will be served. (Also, we’ll have delicious appetizers and a cash bar!)

Where: Red River Theatres, Concord, NH

When: November 21, 2013, 3 p.m.

Timeline:

3 p.m. “Dunkin’ for Hot PR & Branding Ideas” Michelle King, Director of Global PR, Dunkin’ Brands
4 p.m. Annual Meeting Yankee Chapter PRSA Awards — Lifetime Achievement Award Isobel Parke, APR, Fellow PRSA and 2013 Summit Award, recognizing excellence in strategic public relations objectives through a special event.
4:45 p.m. Networking — Hors d’oeuvres, cash bar & Dunkin’ coffee and donuts

Cost: 15 members (bring a colleague – $20 for both), $25 non-members, $10 students/interns/AmeriCorps members

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Thank you to our sponsors

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2013 International Conference – Philadelphia – Oct 26-29

One effective strategy can cut through the clutter. One resonant message can inspire change. To amplify your impact in this market, you need three things — Connection, Community and Collaboration. 

At the PRSA 2013 International Conference, join thousands of colleagues and over 150 industry experts for four days of practical insight and networking from all career levels, sectors, work environments and industries. International Conference is dedicated to helping public relations practitioners respond to “real-time” opportunities and challenges, while also addressing trends and new technologies.


Social media visionary Brian Solis will deliver this year’s keynote address, “What’s the Future of Business?” Solis is currently a principal analyst at Altimeter Group. In addition to contributing to Fast Company, Businessweek, AdAge, Harvard Business Review and Mashable, Solis is also the author of many books, including “The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.”

Also, check out keynote presentations from Vernice “FlyGirl” Armour, America’s first African-American female combat pilot, and John J. Wood, founder and board co-chair of Room to Read.

Discover strategies that will boost your bottom line, along with best practices and real-world advice that you can put to use immediately ― with measureable results.

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Northeast District Conference

PRSA Northeast District Conference 2013

Date: Thursday, November 7, 2013
Location: Crowne Plaza Hotel & Conference Center (701 East. Genesee Street, Syracuse, NY 13210

CONFERENCE REGISTRATION CLICK HERE

Feed Your Passion!

The Central New York Chapter of PRSA is excited to be hosting the Northeast District Conference in 2013! We have a great line-up of speakers from across our District, and a very diverse range of topics that will be covered.

Our keynote speakers include Sara Wallace from Destiny USA and Evelyn Carter from Wegmans, with a special introduction from Eric Mower from Eric Mower + Associates.


FULL CONFERENCE AGENDA

Call the Crowne Plaza reservations line at 1-888-227-6963 and refer to block code “PRA” (yes, that’s “PRA” not PRSA) or “2013 Northeast District PRSA Conference,” or book online through this link:
http://www.crowneplaza.com/redirect?path=hd&brandCode=cp&localeCode=en&regionCode=1&hotelCode=SYRCP&_PMID=99801505&GPC=PRA&blpu=true

 

And be sure to see all that Syracuse has to offer by visiting us the night before the conference!

Featured destination: Destiny USA (2013 PRSA Northeast District Conference Keynote Speaker)

PRSA is offering exclusive packages to Northeast District Conference attendees to enjoy the full experience at this regional shopping, dining and entertainment travel destination. When you register for the Conference, you’ll also be able to sign-up for the following entertainment options all within Destiny USA’s stunning three-story glass atrium provides perfect weather year round:

  • Get 15% off your dining experience at The Melting Pot
  • Blow off some steam while racing electric go karts at 45 mph at Pole Position Raceway for only $18 – That’s a 35% discount!
  • Enter the upside-down building that appears to have dropped from the sky and explore 100+ exhibits at WonderWorks for only $20.99, and take on the world’s largest indoor ropes challenge course, suspended 70 feet in the air, at the Canyon Climb Ropes Course for an additional $10!
  • Get lost in the Amazing Mirror Maze for the discounted rate of $6.95
  • Kick back, grab a drink and enjoy the music at Toby Keith’s I Love This Bar and Grill. Just make sure you head back to the hotel in time to get a good night’s sleep before the Conference…

Sign up through your Conference registration, and you’ll receive an email in October with more details on your selected activities.

Looking for more information on what Syracuse has to offer?

Check out http://www.visitsyracuse.org/prsa to see all that we the city has to offer, and how the Syracuse Convention & Visitors’ Bureau can help with your planning and reservations!

Our Best Membership Deal Yet

Join PRSA through Sunday, Sept. 15, and receive a FREE local chapter of PR colleagues, FREE national community dedicated to your industry focus, and waived $65 initiation fee, with code ConnectQ3!

National Membership Options Are Based on Your Experience in the Profession

Join a vibrant community of public relations professionals. Our members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Do you have two or more years’ experience in public relations? 

Join as a full Member ($255 annual dues plus a one-time $65 initiation fee).

Receive a FREE local chapter of PR colleagues, FREE Professional Interest Section community of sector-specific colleagues, and waived $65 initiation fee, with code ConnectQ3 through Sept. 15 with PRSA’s Triple Play Promotion. Offer n/a for current or Associate members. Have more questions about the Triple Play Promotion? Click here.
Do you have one to two years’ experience in public relations? Join as an Associate Member ($155 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Do you have less than one years’ experience in public relations? Join as an Associate Member ($115 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Were you a PRSSA member? And did you graduate within the past two years? Join as an Associate Member, PRSSA Graduate ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a full-time graduate student working toward a public relations degree? Join as an Associate Member, Graduate Student ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a former member of PRSA?  Join as a Reinstating Member ($255 annual dues plus a one-time $35 reinstatement fee).

Are you part of an organization that has eight or more individuals interested in joining?

A group membership offers special benefits and discounted rates on first year dues. Contact Group Membership for more information.

Are you retired?
Members who have been in good standing for at least five years may qualify for retirement status. You must be employed less than 50 percent of the time. Contact Membership for more information. Certain restrictions may apply. $50 annual dues.

 

Questions? Send an email to Member Services or call (212) 460-1400.