Free classes at the Nackey S. Loeb School of Communications this fall include a dose of political writing for the political season.

The six-week session of Wednesday evening classes from Sept. 12 – Oct. 17 includes Covering Politics, Feature Writing, Photojournalism, Columns/Blogging and Editorial Writing.

Garry Rayno, from the New Hampshire Union Leader’s Statehouse Bureau, teaches the Covering Politics course. With the class coming at the height of the general election campaign, there will be plenty of politics to write about. The class is offered from 7-8:30 p.m.

Feature Writing helps those who want to write more colorful and engaging stories. Taught by Steve Billingham, a former editor at The Eagle-Tribune, this course delves into using detail and good quotes to bring stories alive. Students must bring their own laptop. The class is offered from 7-8:30 p.m.

Taught by veteran photographer Geoff Forester, Photojournalism helps students identify and use the elements of good feature and news photography. Through hands-on activities and assignments, students learn the skills of telling a story through photos and produce a photo essay. Students will need a digital SLR camera. The class is offered from 7-8:30 p.m.

Citizen journalists, letter writers and anyone who likes to share observations or opinions on-line or in newspaper columns are invited to Columns/Blogging, taught by Nashua Telegraph columnist and blogger Stacy Milbouer and former Boston Globe columnist Tom Long. Stacy and Tom pass along tips on writing personal essays, columns and blogs. This class is more about content than technology. Personal laptops are useful, but not required. The class is offered from 5:30-7 p.m.

Marty Karlon, former Sunday editor and editorial board member of The Telegraph of Nashua, teaches Writing Editorials. Editorials are essential year-round, but the need for an informed opinion makes them even more important during political campaigns. The class is offered 5:30-7 p.m.

All classes are free of charge to students of all ages.

 

Register at www.loebschool.org or by calling 627-0005.

MANCHESTER _ The Nackey S. Loeb School of Communications is offering a one-day workshop designed to help businesses and non-profits enhance their image and spruce up their web sites or newsletters with memorable photos.

Photography for Public Relations will be presented at the school in Manchester on July 13, from 9 a.m. to 3:30 p.m. Award-winning photographer Geoff Forester will offer proven suggestions on how to take photos that will help tell your business or non-profit’s story in print or on the web. The workshop includes camera basics, taking good photos and selecting photos that best tell your story.

The registration fee of $45 includes lunch.

Geoff Forester has been a photojournalist for nearly 30 years at four newspapers. In 1994, he was named Photographer of the Year by the New Hampshire Photojournalists Association. He also has been a photo editor at the Concord Monitor and The Boston Globe and has taught photography at Boston University, the New Hampshire Institute of Art and the Loeb School.

Register or get more information at www.loebschool.org or by calling 627-0005.

The Nackey S. Loeb School of Communications, Inc., admits students of any race, color, sex, age, religion, national and ethnic origin to all of the rights, programs and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, disability, color, sex, age, religion, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs and athletic and other school administered programs.

Press Contact:

David Tirrell-Wysocki

dtwysocki@loebschool.org

603-627-0005

Explore tangible tools and resources for establishing, growing, and maintaining an effective Social Media Online Presence for your business.

When: Thursday May 24, 2012 from 8:00 AM to 3:15 p.m.

Where: Southern New Hampshire University, 2500 North River Road, Manchester, NH

Costs:
$75.00 – Price Per Attendee (After May 1)
$50.00 – Early Bird Rate Purchased By May 1, 2012
$25.00 – Multiple Additional Attendee From The Same Company

Breakfast and lunch are included.

To get more information, go to our event homepage.

Schedule of Events

8:00 – 8:30 am: Breakfast/Registration

8:45 – 9:00 am: Keynote Speaker: Neil Deluca, Yahoo! | Social Media/Community Manager

9:15 – 10:15 am: (Choose One)

• Session 1 (Facebook for Brands: How to Facebook, Twitter, LinkedIn and YouTube)
• Session 2 (Mobile Marketing, Pinterest)
• Session 3 (Business Intelligence)

10:30 – 11:30 am: (Choose One)

• Session 1 (Facebook for Brands: How to Facebook, Twitter, LinkedIn and YouTube)
• Session 2 (Mobile Marketing, Pinterest)
• Session 3 (Business Intelligence)

11:45 am – 12:15 pm: Working Lunch (Visit Booths)

12:30 – 1:15 pm: (Choose One)

• Session 4 (Optimize Your Social Media Presence)
• Session 5 (Social Media Marketing)

1:30 – 2:15 pm: (Choose One)

• Session 4 (Optimize Your Social Media Presence)
• Session 5 (Social Media Marketing)

2:30 – 3:15 pm: Panel Discussion

Event Concludes

REGISTER NOW!

Session Descriptions

Session 1: How to Facebook, LinkedIn, Twitter, YouTube etc.
Speaker: Jillian Adams, Pannos Winzeler Marketing | Interactive Media Specialist

Social Media for Brands: Learn how businesses of all sizes are utilizing social media’s “Big Four”: Facebook, Twitter, YouTube, and LinkedIn for brand and relationship building as well as to drive sales and traffic to websites. Walk away with a heightened understanding of brand customization opportunities, content and engagement strategies, and tips and tricks for Facebook’s new Timeline for Brands.

Session 2: Mobile Marketing, Pinterest
Speaker: Mark Haddad, Business Development Manager  | Neudesic

Understand how to leverage social media and mobile marketing to grow your business. Session will focus on identifying tactical strategies for utilizing the mobile platform for growing and innovating business practices as well as highlight the emerging valuable social media resource, Pinterest.

Session 3: Business Intelligence
Speaker: Douglas DelVecchio, Director Business Intelligence – Business Analytics | Valassis

Unable to translate social media logistics into valuable information? This session on Business Intelligence highlights metrics, measurements, social media scalability, and return on investment in a practical way. Attendees will leave with an understanding of how to identify successors and implement change to make the most out of social media business ventures.

Session 4: Optimize Your Social Media Presence
Speaker: Tara Hershberger, Pannos Winzeler Marketing | VP Media

Optimize Your Social Media Efforts: Your social sites are up. What’s next? How do you optimize your efforts over the long term with limited resources? Learn strategies to maximize your social presence across multiple channels and integrate efforts within your current marketing plan. Understand through analytics what is working and what is not to answer the question of ROI. Gain an understanding of hyper- targeted social advertising to enhance your efforts.

Session 5: Social Media Marketing
Speaker: Dr. Pat Spirou, Southern New Hampshire University | Social Media Coordinator; Professor

Session focuses on communication and marketing training based on the resources offered through social media services. Learn how to successfully represent and promote your business by spreading awareness through digital media and third-party internet advertising.

Panel Discussion
Moderator: Neil Deluca, Yahoo! | Social Media/Community Manager

A final discussion as well as an opportunity to allow attendees to ask any questions and receive answers.