One effective strategy can cut through the clutter. One resonant message can inspire change. To amplify your impact in this market, you need three things — Connection, Community and Collaboration. 

At the PRSA 2013 International Conference, join thousands of colleagues and over 150 industry experts for four days of practical insight and networking from all career levels, sectors, work environments and industries. International Conference is dedicated to helping public relations practitioners respond to “real-time” opportunities and challenges, while also addressing trends and new technologies.

Social media visionary Brian Solis will deliver this year’s keynote address, “What’s the Future of Business?” Solis is currently a principal analyst at Altimeter Group. In addition to contributing to Fast Company, Businessweek, AdAge, Harvard Business Review and Mashable, Solis is also the author of many books, including “The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.”

Also, check out keynote presentations from Vernice “FlyGirl” Armour, America’s first African-American female combat pilot, and John J. Wood, founder and board co-chair of Room to Read.

Discover strategies that will boost your bottom line, along with best practices and real-world advice that you can put to use immediately ― with measureable results.

Join PRSA through Sunday, Sept. 15, and receive a FREE local chapter of PR colleagues, FREE national community dedicated to your industry focus, and waived $65 initiation fee, with code ConnectQ3!

National Membership Options Are Based on Your Experience in the Profession

Join a vibrant community of public relations professionals. Our members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Do you have two or more years’ experience in public relations? 

Join as a full Member ($255 annual dues plus a one-time $65 initiation fee).

Receive a FREE local chapter of PR colleagues, FREE Professional Interest Section community of sector-specific colleagues, and waived $65 initiation fee, with code ConnectQ3 through Sept. 15 with PRSA’s Triple Play Promotion. Offer n/a for current or Associate members. Have more questions about the Triple Play Promotion? Click here.
Do you have one to two years’ experience in public relations? Join as an Associate Member ($155 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Do you have less than one years’ experience in public relations? Join as an Associate Member ($115 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Were you a PRSSA member? And did you graduate within the past two years? Join as an Associate Member, PRSSA Graduate ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a full-time graduate student working toward a public relations degree? Join as an Associate Member, Graduate Student ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a former member of PRSA?  Join as a Reinstating Member ($255 annual dues plus a one-time $35 reinstatement fee).

Are you part of an organization that has eight or more individuals interested in joining?
A group membership offers special benefits and discounted rates on first year dues. Contact Group Membership for more information.

Are you retired?
Members who have been in good standing for at least five years may qualify for retirement status. You must be employed less than 50 percent of the time. Contact Membership for more information. Certain restrictions may apply. $50 annual dues.

Public relations professionals are regularly faced with unique and challenging ethical issues on the job. Our advice: “Act Ethically and Carry On” — the theme of this year’s PRSA Ethics Month. Throughout September, we have a number of ethics-focused activities planned to help you brush up on your ethics knowledge:

• Webinar: “Ethical Solutions to Questionable PR Practices,” Sept. 26, 3-4 p.m. EDT
  Through a dissection of current case studies, PRSA’s Board of Professional Standards (BEPS) will provide insight and training on how public relations crises can be avoided or mitigated through ethical decision-making. Register now to reserve your spot!
• Tweet Chat: Engage in a real-time #PRethics discussion on the ethical issues facing young professionals, Sept. 25, 3 p.m. EDT. This event will be hosted by BEPS Chair Deborah Silverman (@silvermandeb) and New Professionals Section Chair Leah Moon (@starmoon).
• Blog Posts: Throughout September, you’ll find new ethics-focused blog posts on PRSAY. Check out some of the most recent posts on this topic, including “Ethical Leadership in Public Relations,” “Ethics and the Catbird Seat,” “Ethics Month 2012” and “Where’s The Ethics?“

For more information on PRSA Ethics Month, click here.

THURSDAY, NOVEMBER 8
Hilton Garden Inn, Troy, N.Y.

Industry experts, seasoned practitioners, researchers or public relations service providers are invited to submit a proposal to present on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations to communications practitioners from across New York and New England with varying levels of experience.

DEADLINE: Saturday, September 1, 2012

Follow this link – Call for Speakers entry form – to complete this form if you would like your program to be considered. Accepted programs/speakers will be notified by September 15.

Programs must offer solid and authentic tactical and strategic insights and must NOT be a commercial for products or services. Presenters selected will receive a complimentary registration to the conference.

Questions – contact Joe Stabb at joe@joestabb.com or 315-886-9544

Have questions on the 2012 NE District conference? Email us at prsa_capital_region@hotmail.com, connect with us on Facebook or on Twitter (@PRSA_CapRegion).

Learn to Analyze Scenario-Based Questions to Increase Your Examination Success

Dates -June 12, 2012 3–4 p.m. EDT
Members: Free! —  Nonmembers: $75
Register

On-Demand, available June 19, 2012
Members: Free! — Nonmembers: $75
Register

This webinar is designed to help you develop a scenario-based (not memorization-based) mind-set for the computer-based Examination for Accreditation in Public Relations (APR) to enable you to apply your knowledge within the Examination context. Veteran APR Boot Camp instructors Bob Saline, APR, Fellow PRSA, and Jason Kirsch, APR, will walk through the multiple-choice format, help you analyze the Examination stems (questions) and distracters (answers), and share other strategies to increase your understanding of the multiple-choice environment. Participants should have a clear understanding of the family of knowledge, skills and abilities (KSAs), and be prepared to take an active part.

You will be able to:

• Understand the scenario-based question format.
• Comprehend the multiple-choice environment.
• Get a feel for stems and distractors.
• Participate in demonstration exercises.

Instructors

Jason S. Kirsch, APR

Jason S. Kirsch, APR, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and vice president and director of marketing and public relations at Metro Bank, a financial services retailer serving Pennsylvania and New Jersey. His areas of expertise include corporate communications, media relations, brand management and marketing communications.

Bob Saline, APR, Fellow PRSA

Bob Saline, APR, Fellow PRSA, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and president and CEO of PRWorks, Inc. His areas of expertise include strategic communications and research, issues management and media coaching.