Professional development programs and events

2013 International Conference – Philadelphia – Oct 26-29

One effective strategy can cut through the clutter. One resonant message can inspire change. To amplify your impact in this market, you need three things — Connection, Community and Collaboration. 

At the PRSA 2013 International Conference, join thousands of colleagues and over 150 industry experts for four days of practical insight and networking from all career levels, sectors, work environments and industries. International Conference is dedicated to helping public relations practitioners respond to “real-time” opportunities and challenges, while also addressing trends and new technologies.


Social media visionary Brian Solis will deliver this year’s keynote address, “What’s the Future of Business?” Solis is currently a principal analyst at Altimeter Group. In addition to contributing to Fast Company, Businessweek, AdAge, Harvard Business Review and Mashable, Solis is also the author of many books, including “The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.”

Also, check out keynote presentations from Vernice “FlyGirl” Armour, America’s first African-American female combat pilot, and John J. Wood, founder and board co-chair of Room to Read.

Discover strategies that will boost your bottom line, along with best practices and real-world advice that you can put to use immediately ― with measureable results.

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Northeast District Conference

PRSA Northeast District Conference 2013

Date: Thursday, November 7, 2013
Location: Crowne Plaza Hotel & Conference Center (701 East. Genesee Street, Syracuse, NY 13210

CONFERENCE REGISTRATION CLICK HERE

Feed Your Passion!

The Central New York Chapter of PRSA is excited to be hosting the Northeast District Conference in 2013! We have a great line-up of speakers from across our District, and a very diverse range of topics that will be covered.

Our keynote speakers include Sara Wallace from Destiny USA and Evelyn Carter from Wegmans, with a special introduction from Eric Mower from Eric Mower + Associates.


FULL CONFERENCE AGENDA

Call the Crowne Plaza reservations line at 1-888-227-6963 and refer to block code “PRA” (yes, that’s “PRA” not PRSA) or “2013 Northeast District PRSA Conference,” or book online through this link:
http://www.crowneplaza.com/redirect?path=hd&brandCode=cp&localeCode=en&regionCode=1&hotelCode=SYRCP&_PMID=99801505&GPC=PRA&blpu=true

 

And be sure to see all that Syracuse has to offer by visiting us the night before the conference!

Featured destination: Destiny USA (2013 PRSA Northeast District Conference Keynote Speaker)

PRSA is offering exclusive packages to Northeast District Conference attendees to enjoy the full experience at this regional shopping, dining and entertainment travel destination. When you register for the Conference, you’ll also be able to sign-up for the following entertainment options all within Destiny USA’s stunning three-story glass atrium provides perfect weather year round:

  • Get 15% off your dining experience at The Melting Pot
  • Blow off some steam while racing electric go karts at 45 mph at Pole Position Raceway for only $18 – That’s a 35% discount!
  • Enter the upside-down building that appears to have dropped from the sky and explore 100+ exhibits at WonderWorks for only $20.99, and take on the world’s largest indoor ropes challenge course, suspended 70 feet in the air, at the Canyon Climb Ropes Course for an additional $10!
  • Get lost in the Amazing Mirror Maze for the discounted rate of $6.95
  • Kick back, grab a drink and enjoy the music at Toby Keith’s I Love This Bar and Grill. Just make sure you head back to the hotel in time to get a good night’s sleep before the Conference…

Sign up through your Conference registration, and you’ll receive an email in October with more details on your selected activities.

Looking for more information on what Syracuse has to offer?

Check out http://www.visitsyracuse.org/prsa to see all that we the city has to offer, and how the Syracuse Convention & Visitors’ Bureau can help with your planning and reservations!

Our Best Membership Deal Yet

Join PRSA through Sunday, Sept. 15, and receive a FREE local chapter of PR colleagues, FREE national community dedicated to your industry focus, and waived $65 initiation fee, with code ConnectQ3!

National Membership Options Are Based on Your Experience in the Profession

Join a vibrant community of public relations professionals. Our members represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

Do you have two or more years’ experience in public relations? 

Join as a full Member ($255 annual dues plus a one-time $65 initiation fee).

Receive a FREE local chapter of PR colleagues, FREE Professional Interest Section community of sector-specific colleagues, and waived $65 initiation fee, with code ConnectQ3 through Sept. 15 with PRSA’s Triple Play Promotion. Offer n/a for current or Associate members. Have more questions about the Triple Play Promotion? Click here.
Do you have one to two years’ experience in public relations? Join as an Associate Member ($155 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Do you have less than one years’ experience in public relations? Join as an Associate Member ($115 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Were you a PRSSA member? And did you graduate within the past two years? Join as an Associate Member, PRSSA Graduate ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a full-time graduate student working toward a public relations degree? Join as an Associate Member, Graduate Student ($60 annual dues). Receive a FREE New Professionals Section membership with promo code AM13. Offer n/a for current members.

Are you a former member of PRSA?  Join as a Reinstating Member ($255 annual dues plus a one-time $35 reinstatement fee).

Are you part of an organization that has eight or more individuals interested in joining?

A group membership offers special benefits and discounted rates on first year dues. Contact Group Membership for more information.

Are you retired?
Members who have been in good standing for at least five years may qualify for retirement status. You must be employed less than 50 percent of the time. Contact Membership for more information. Certain restrictions may apply. $50 annual dues.

 

Questions? Send an email to Member Services or call (212) 460-1400.

2013 James Bradley Scholarship — Apply Now

Eligible Students Encouraged to Apply by April 29, 2013.

Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley who passed away in 2010, the 2013 James H. Bradley Memorial Scholarship will be presented to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.

The $500 scholarship will recognize the student’s academic achievement, demonstrated leadership, and commitment to public relations.

DOWNLOAD APPLICATION (Microsoft Word document)

Applications should be submitted by April 29, 2013 to:

James H. Bradley Memorial Scholarship Committee
The Yankee Chapter PRSA
53 Regional Dr., Suite 1
Concord, NH 03301

Entries will be judged by a committee of public relations professionals. Winners will be announced in May 2013.

For questions or comments, please contact Donna Eason at djeason@comcast.net.

September is Ethics Month

Public relations professionals are regularly faced with unique and challenging ethical issues on the job. Our advice: “Act Ethically and Carry On — the theme of this year’s PRSA Ethics Month. Throughout September, we have a number of ethics-focused activities planned to help you brush up on your ethics knowledge:

For more information on PRSA Ethics Month, click here.

Nackey S. Loeb School offers fall classes

Free classes at the Nackey S. Loeb School of Communications this fall include a dose of political writing for the political season.

The six-week session of Wednesday evening classes from Sept. 12 – Oct. 17 includes Covering Politics, Feature Writing, Photojournalism, Columns/Blogging and Editorial Writing.

Garry Rayno, from the New Hampshire Union Leader’s Statehouse Bureau, teaches the Covering Politics course. With the class coming at the height of the general election campaign, there will be plenty of politics to write about. The class is offered from 7-8:30 p.m.

Feature Writing helps those who want to write more colorful and engaging stories. Taught by Steve Billingham, a former editor at The Eagle-Tribune, this course delves into using detail and good quotes to bring stories alive. Students must bring their own laptop. The class is offered from 7-8:30 p.m.

Taught by veteran photographer Geoff Forester, Photojournalism helps students identify and use the elements of good feature and news photography. Through hands-on activities and assignments, students learn the skills of telling a story through photos and produce a photo essay. Students will need a digital SLR camera. The class is offered from 7-8:30 p.m.

Citizen journalists, letter writers and anyone who likes to share observations or opinions on-line or in newspaper columns are invited to Columns/Blogging, taught by Nashua Telegraph columnist and blogger Stacy Milbouer and former Boston Globe columnist Tom Long. Stacy and Tom pass along tips on writing personal essays, columns and blogs. This class is more about content than technology. Personal laptops are useful, but not required. The class is offered from 5:30-7 p.m.

Marty Karlon, former Sunday editor and editorial board member of The Telegraph of Nashua, teaches Writing Editorials. Editorials are essential year-round, but the need for an informed opinion makes them even more important during political campaigns. The class is offered 5:30-7 p.m.

All classes are free of charge to students of all ages.

 

Register at www.loebschool.org or by calling 627-0005.

Call for Presentations – 2012 Northeast District Conference

THURSDAY, NOVEMBER 8
Hilton Garden Inn, Troy, N.Y.

Industry experts, seasoned practitioners, researchers or public relations service providers are invited to submit a proposal to present on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations to communications practitioners from across New York and New England with varying levels of experience.

DEADLINE: Saturday, September 1, 2012

Follow this link – Call for Speakers entry form – to complete this form if you would like your program to be considered. Accepted programs/speakers will be notified by September 15.

Programs must offer solid and authentic tactical and strategic insights and must NOT be a commercial for products or services. Presenters selected will receive a complimentary registration to the conference.

Questions – contact Joe Stabb at joe@joestabb.com or 315-886-9544

Have questions on the 2012 NE District conference? Email us at prsa_capital_region@hotmail.com, connect with us on Facebook or on Twitter (@PRSA_CapRegion).

Loeb School offers workshop on photos for PR

MANCHESTER _ The Nackey S. Loeb School of Communications is offering a one-day workshop designed to help businesses and non-profits enhance their image and spruce up their web sites or newsletters with memorable photos.

Photography for Public Relations will be presented at the school in Manchester on July 13, from 9 a.m. to 3:30 p.m. Award-winning photographer Geoff Forester will offer proven suggestions on how to take photos that will help tell your business or non-profit’s story in print or on the web. The workshop includes camera basics, taking good photos and selecting photos that best tell your story.

The registration fee of $45 includes lunch.

Geoff Forester has been a photojournalist for nearly 30 years at four newspapers. In 1994, he was named Photographer of the Year by the New Hampshire Photojournalists Association. He also has been a photo editor at the Concord Monitor and The Boston Globe and has taught photography at Boston University, the New Hampshire Institute of Art and the Loeb School.

Register or get more information at www.loebschool.org or by calling 627-0005.

The Nackey S. Loeb School of Communications, Inc., admits students of any race, color, sex, age, religion, national and ethnic origin to all of the rights, programs and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, disability, color, sex, age, religion, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs and athletic and other school administered programs.

Press Contact:

David Tirrell-Wysocki

dtwysocki@loebschool.org

603-627-0005

Getting Ready for the APR Computer-Based Examination

Learn to Analyze Scenario-Based Questions to Increase Your Examination Success

Dates -June 12, 2012 3–4 p.m. EDT
Members: Free! —  Nonmembers: $75
Register

On-Demand, available June 19, 2012
Members: Free! — Nonmembers: $75
Register

This webinar is designed to help you develop a scenario-based (not memorization-based) mind-set for the computer-based Examination for Accreditation in Public Relations (APR) to enable you to apply your knowledge within the Examination context. Veteran APR Boot Camp instructors Bob Saline, APR, Fellow PRSA, and Jason Kirsch, APR, will walk through the multiple-choice format, help you analyze the Examination stems (questions) and distracters (answers), and share other strategies to increase your understanding of the multiple-choice environment. Participants should have a clear understanding of the family of knowledge, skills and abilities (KSAs), and be prepared to take an active part.

You will be able to:

  • Understand the scenario-based question format.
  • Comprehend the multiple-choice environment.
  • Get a feel for stems and distractors.
  • Participate in demonstration exercises.

Instructors

Jason S. Kirsch, APR

Photo of Jason S. Kirsch, APR Jason S. Kirsch, APR, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and vice president and director of marketing and public relations at Metro Bank, a financial services retailer serving Pennsylvania and New Jersey. His areas of expertise include corporate communications, media relations, brand management and marketing communications.

 



Bob Saline, APR, Fellow PRSA

Photo of Bob Saline, APR, Fellow PRSA Bob Saline, APR, Fellow PRSA, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and president and CEO of PRWorks, Inc. His areas of expertise include strategic communications and research, issues management and media coaching.

Social Media Bootcamp – May 24 @SNHU

Explore tangible tools and resources for establishing, growing, and maintaining an effective Social Media Online Presence for your business.

When: Thursday May 24, 2012 from 8:00 AM to 3:15 p.m.

Where: Southern New Hampshire University, 2500 North River Road, Manchester, NH

Costs:
$75.00 – Price Per Attendee (After May 1)
$50.00 – Early Bird Rate Purchased By May 1, 2012
$25.00 – Multiple Additional Attendee From The Same Company

Breakfast and lunch are included.

To get more information, go to our event homepage.

Schedule of Events

8:00 – 8:30 am: Breakfast/Registration

8:45 – 9:00 am: Keynote Speaker: Neil Deluca, Yahoo! | Social Media/Community Manager

9:15 – 10:15 am: (Choose One)

  • Session 1 (Facebook for Brands: How to Facebook, Twitter, LinkedIn and YouTube)
  • Session 2 (Mobile Marketing, Pinterest)
  • Session 3 (Business Intelligence)

10:30 – 11:30 am: (Choose One)

  • Session 1 (Facebook for Brands: How to Facebook, Twitter, LinkedIn and YouTube)
  • Session 2 (Mobile Marketing, Pinterest)
  • Session 3 (Business Intelligence)

11:45 am – 12:15 pm: Working Lunch (Visit Booths)

12:30 – 1:15 pm: (Choose One)

  • Session 4 (Optimize Your Social Media Presence)
  • Session 5 (Social Media Marketing)

1:30 – 2:15 pm: (Choose One)

  • Session 4 (Optimize Your Social Media Presence)
  • Session 5 (Social Media Marketing)

2:30 – 3:15 pm: Panel Discussion

Event Concludes

REGISTER NOW!

Session Descriptions

Session 1: How to Facebook, LinkedIn, Twitter, YouTube etc.
Speaker: Jillian Adams, Pannos Winzeler Marketing | Interactive Media Specialist

Social Media for Brands: Learn how businesses of all sizes are utilizing social media’s “Big Four”: Facebook, Twitter, YouTube, and LinkedIn for brand and relationship building as well as to drive sales and traffic to websites. Walk away with a heightened understanding of brand customization opportunities, content and engagement strategies, and tips and tricks for Facebook’s new Timeline for Brands.

Session 2: Mobile Marketing, Pinterest
Speaker: Mark Haddad, Business Development Manager  | Neudesic

Understand how to leverage social media and mobile marketing to grow your business. Session will focus on identifying tactical strategies for utilizing the mobile platform for growing and innovating business practices as well as highlight the emerging valuable social media resource, Pinterest.

Session 3: Business Intelligence
Speaker: Douglas DelVecchio, Director Business Intelligence – Business Analytics | Valassis

Unable to translate social media logistics into valuable information? This session on Business Intelligence highlights metrics, measurements, social media scalability, and return on investment in a practical way. Attendees will leave with an understanding of how to identify successors and implement change to make the most out of social media business ventures.

Session 4: Optimize Your Social Media Presence
Speaker: Tara Hershberger, Pannos Winzeler Marketing | VP Media

Optimize Your Social Media Efforts: Your social sites are up. What’s next? How do you optimize your efforts over the long term with limited resources? Learn strategies to maximize your social presence across multiple channels and integrate efforts within your current marketing plan. Understand through analytics what is working and what is not to answer the question of ROI. Gain an understanding of hyper- targeted social advertising to enhance your efforts.

Session 5: Social Media Marketing
Speaker: Dr. Pat Spirou, Southern New Hampshire University | Social Media Coordinator; Professor

Session focuses on communication and marketing training based on the resources offered through social media services. Learn how to successfully represent and promote your business by spreading awareness through digital media and third-party internet advertising.

Panel Discussion
Moderator: Neil Deluca, Yahoo! | Social Media/Community Manager

A final discussion as well as an opportunity to allow attendees to ask any questions and receive answers.