Loeb School Offers Workshop on Producing Newsletters

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The Nackey S. Loeb School of Communications is offering a workshop on creating effective newsletters.

The day-long session on June 15 will cover identifying an organization’s readership, planning content, editing, principles of good design and the differences between newsletters for print and e-mail. It includes hands-on exercises.

The workshop is designed for anyone who produces newsletters for businesses, schools, agencies or non-profits. The goal is to help produce newsletters that serve the readers’ and the organization’s needs and that readers will look forward to receiving.

Exercises will help students identify successful design and layout concepts, however, this is not a workshop about how to use particular desktop publishing software.

The instructors are New Hampshire Bar Association Communications Director Dan Wise and award-winning newsletter designer and producer Lorraine Cline, founder and president of Cline Design, LLC, in Andover. At the Bar Association, Dan manages the organization’s member communications – in print and online – and its public outreach efforts. Cline, in partnership with David Wood, produces Construction Break, a newsletter service that serves more than 100 construction firms in 41 states and Canada. Dan and Lorraine have led workshops on editing and design; this is their first teaching collaboration.

The workshop is being offered on June 15, from 9 am-3:30 pm. Fee: $45, includes lunch. To register, call 627-0005 or go to www.loebschool.org.

New Chapter Bylaws

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To all Yankee Chapter Members:

Thanks to all the members who took time out on December 15 to attend the Chapter’s special meeting and pass the proposed changes to our bylaws! It was great to see so many of you there. Those in attendance asked some good questions and, after discussion, passed the bylaw changes by unanimous vote! Thanks also go out to the bylaws committee for their work on this necessary process. The committee consisted of Tara Payne, Susie Stone, Bob Lindquist, Gail Winslow and myself, Jane Law.  Thanks as well to Gail for providing a great explanation of the view from National on some of the bylaw changes being proposed. The new bylaws are available on our Links page.

PRServing America

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“PRServing America™” highlights the pro-bono work undertaken by PRSA’s professional and student Chapters, Sections and Districts to strengthen and preserve the local communities in which they live and work. Campaigns entered in the awards program will be featured on the PRSA website and in PRSA publications, and used to create white papers, webinars, conference break-out sessions and other learning opportunities that explore the research, planning, execution and benefits of the campaigns.

Entries in this new awards program will be due by April 1 of each year. Submissions will be judged by members of PRSA’s District Council in five areas: planning/content, originality, resources, results and potential to advance the profession. Winners will be announced at the PRSA Leadership Rally in June. Prizes will be awarded to the PRSA communities responsible for creating the winning programs. This is a great opportunity for your Chapter to earn recognition for giving back to the community in ways that are unique to the public relations profession!

Please see the entry guidelines for complete program details.

National Dues to Increase

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At the Leadership Assembly in Orlanda, Fla., on October 15, delegates voted to increase the cost of PRSA (National) dues in the regular membership category by $30 to $255 annually. The proposal passed by a nearly 4-to-1 margin (209-to-53). It is the first time in 10 years that PRSA has increased the cost of membership.

The dues increase will go into effect for individuals who renew or initiate PRSA membership on or after Jan. 1, 2012.

Members who renew (regardless of their renewal date) or initiate PRSA membership by Dec. 31, 2011, will still receive one additional year of membership at the 2011 base membership rate of $225. This rate may not be used to pre-pay multiple-year memberships.

For more information go HERE.

Give Back to the Profession & Make a Difference

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Interested in making a difference for the Yankee Chapter while expanding your professional network and enhancing your knowledge?

Take the next step to be involved! Yankee PRSA currently has openings on its Communications, Annual Meeting, Past President’s Council and Development Committees.

Committee chairs welcome your interest and questions!

Communications: Grace Lessner glessner@nhptv.org/
Annual Meeting: Jane Law (jlaw@nhhfa.org)
Development: Tara Payne (tpayne@nhheaf.org
Past President’s Council: Susie Stone (Susie.d.stone@gmail.com)

Katie Paine talks Social Media Measurement

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Katie Delahaye Paine, CEO of KDPaine & Partners and author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide To Measuring Success” and “Measure What Matters,” addressed the members guests of the Yankee Chapter of the Public Relations Society of America at the chapter’s annual meeting and professional development session on June 23. In her seminar, titled GET YOUR ROI: MEASURE WHAT MATTERS, Paine discussed the power of social media, how do define goals and objectives, for social media programs and how to measure to determine success.

Her presentation is available, just click on the image below to open the pdf..

KDPaine_YPRSA_6-23-11

New Officers/Directors Elected at Annual Meeting

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The following officers and directors were elected to lead the Yankee Chapter PRSA for the 2011-2011 year.

President – Tara Payne
President elect – Jane Law
Past President – Susie Stone
Secretary – Grace Lessner
Treasurer – Rosemarie Rung
Assistant Treasurer – Martin Murray
Assembly Delegate – Robin Schell (term expires 6/30/13)
Assembly Delegate – Jayme Simoes (term expires 6/30/14)
Alternate Assembly Delegate – Jen English (term expires 6/30/13)
Director – Donna Eason (term ends 6/30/12)
Director – Mary Ellen Hettinger (term expires 6/30/12)
Director – Tom Bebbington  (term expires 6/30/13)
Director – Kevin Donovan (term expires 6/30/13)

2011-12 Proposed Slate of Officers

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The following slate of officers for next year will be presented to membership at the chapter’s annual meeting on June 23.

Yankee Chapter PRSA

2011 – 2012 Proposed Slate of Officers

President – Tara Payne
President elect – Jane Law (**)
Past President – Susie Stone
Secretary – Grace Lessner (**)
Treasurer – Rosemarie Rung (**)
Assistant Treasurer – Martin Murray (**)
Assembly Delegate – Robin Schell (term expires 6/30/13)
Assembly Delegate – Jayme Simoes (term expires 6/30/14) (**)
Alternate Assembly Delegate – Jen English (term expires 6/30/13)
Director – Donna Eason (term ends 6/30/12)
Director – Mary Ellen Hettinger (term expires 6/30/12) (**)
Director – Tom Bebbington  (term expires 6/30/13) (**)
Director – Kevin Donovan (term expires 6/30/13) (**)

(**) requires vote

Award Nomination Deadlines Extended

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Deadlines for submission of nominations for the Patrick Jackson Award and the Summit Award have been extended until April 29. Award recipients will recognized at the Yankee Chapter annual meeting on June 23.

http://www.yankeeprsa.org/awards

April is Accreditation Month

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April is Accreditation month at PRSA, a time to learn how Accreditation in Public Relations (APR) can take your career to the next level. APR is a voluntary certification program for PR professionals. APRs demonstrate their commitment to the profession and to its ethical practice by advancing the Readiness Review process and passing the computer-based APR Examination.

For more information on PRSA accreditation or the APR process, contact Yankee Chapter chair Brett St. Clair, or Bob Lindquist, APR or visit www.prsa.org/apr.

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